“Rubber meets the highway” is a made of the trendy post-industrial way of life, with other folks’s travelling conduct outlined by means of the car business.
Which means the expression most effective took place in the remaining century, particularly all through the 1950’s.
Despite the fact that its actual foundation isn’t recognized, an early excerpt from the newspaper Minneapolis Morning Tribune, that includes the expression used to be revealed on April 23rd, 1956.
It temporarily unfold, showing in Dixon Night Telegraph the similar yr.