Sales promotions are fun. For businesses, there’s the rush of serving delighted customers, filling a slew of orders, and turning a tidy profit. Customers enjoy the thrill of purchasing something new as well as the satisfaction of getting a great deal on something they wanted or needed. To achieve this goal, you can choose a suspended banner, or create an innovative ad for example.
These are the satisfying outcomes of a successful sales promotion. But this begs the question. How can you ensure that your promotions are well-received and provide you with a high return on investment (ROI)? Consider the three best practices listed below.
Concentrate on Your Goal
Before you do anything else, you need to know who you’re going after. Will your advertisement be appealing to your entire target audience? It may in some cases, but this is not always the case. There are distinct subsets of target audiences, each with its own set of wants, needs, and motivations.
Consider a company that is known for selling multiple brands of a specific product. Quality and price, of course, differ between those brands. As a result, the company will attract a diverse group of people who are more concerned with one aspect than the other.
What that company offers would then depend on whether they are targeting penny-pinchers or those willing to pay more for top-of-the-line products. What types of customers does your company primarily attract, and what specifically will entice them? The response will provide you with a promotion idea, but what will you do with it?
Increase the Stakes
When the right thing is offered, scarcity can create insane demand and increase the value of a product, service, or experience. How can scarcity be used to your advantage? Limiting your sales promotions and making them available:
- Only for a limited time (e.g., “Flash Sale! 30% Off! Today Only!”)
- Make it for a specific group of people (for example, “The first 20 people to order will receive a free goodie!”)
- Target individuals who meet certain criteria (for example, “one-day shipping on orders over $50.”)
These constraints can persuade people to buy now, buy more, and take other actions that you desire. Put these disclaimers on banners or flags above the products you want people to buy faster.
Prioritize sincerity over sales
You’ll need to consider how you present yourself to customers as you develop your game plan to achieve your goals. Even if your goal is to acquire x number of new customers, you should not appear to be solely concerned with that goal for the benefit of your company. Nobody likes the “used car salesman” strategy!
Instead, find a way to be genuine, natural, and personable while also achieving your goals. The things that people value the most are those that are genuine. Sales will follow if you exhibit this level of excellence!
These best practices will assist you whether you have previously struggled to create successful campaigns or simply want to improve on the positive results you have already seen. If you put them to good use, you’ll be able to meet and even exceed many of your sales targets.
