If the tune does not sound moderately proper, that is since the model within the Mercari advert isn’t the unique, however a canopy. In accordance to the advert company Rain the Expansion, it was once sung via the artist Boh Doran and organized via Michael Dragovic (by the use of Final Vintage Rock).
“Hi, Good-bye,” written via Paul McCartney, was once firstly launched as a unmarried in 1967, however it was once later added to The Beatles’ album Magical Thriller Excursion. The lyrics do not say a lot past a chain of opposites: sure and no, prevent and pass, and — in fact — hi and good-bye. Alistair Taylor, an aide to The Beatles, wrote in his guide The day past (by the use of The Beatles Bible) that the tune happened when he requested Paul about his songwriting procedure.
In his biography Many Years From Now, Paul explains that the lyrics are about duality. He writes, “There are Geminian influences right here I believe: the twins. It is this sort of deep theme within the universe, duality.” He advocates the certain aspect, the hellos to the goodbyes.
To Mercari, pronouncing good-bye is not unfavourable within the slightest, alternatively. Emblem Advertising Director Walter Hangad mentioned in a observation that their app is set connecting folks. He added, “We selected ‘Hi, Good-bye’ from the Beatles for this marketing campaign as it completely amplifies this idea, in addition to the emotion at the back of it — one individual says ‘good-bye’ to one thing they love so any other can say ‘hi’ to a lovely new to find.”
The Mercari advert is about to air right through the 3rd quarter of the Super Bowl on February 7, so stay your ears peeled for the acquainted music.