In today’s date, online advertising is one of the most intrinsic part of doing business. It is mainly because online ads fetch a lot of visitors to a website and ultimately revenue. Over the past decade, Google has become a synonym for search engines and one of the preferred platforms for online advertising.
Google Ads are so popular these days that it needs no separate introduction. Businesses enjoy a certain sense of power by using Google Ads.
However, there are certain guidelines to keep enjoying these powers. Violation of which may result in your Google Ads Account to be suspended. There could be many reasons behind a Google ad suspension (which we will get to in a minute), some of these can be super vexing and tiring to resolve.
Hence, along with the reasons behind a Google ad suspension, we will also discuss how you can unsuspend your Google Ads account.
Let’s start with the why first.
Why Should You Bother to Unsuspend Google Ads Account?
Suspension of the Google Ads account can be a critical issue for businesses. If it generates the most revenue for you then you have every reason to worry. The suspension is usually a result of the violation of the Google Ads policies but doesn’t limit to that only. It is a serious deal to not follow rules in reference to Google.
It is serious for them and so is it for you. The main reason is that many a time Google just doesn’t stop at suspension. It can further go ahead and blacklist your website and you, the advertiser, rendering it impossible to create new advertisements.
This is why you must know how to unsuspend Google Ads account else you may seriously be in hot soup! This is because without this knowledge it might take forever for you to unsuspend Google Ads.
Why Your Google Ads Account Got suspended?
Key Factors leading to Account Suspension are:
1. Policies
Adword policies are like words of iron for Google. The policies should not be taken lightly. Most accounts are suspended on the basis of policies. Not under any circumstances should you deviate from them. Not obeying them is out of the question. Repeated violation of Google Ad policies will lead to the absolutely undesirable situation of account suspension.
2. Quality
There is a goodwill of Google among its users. It is because of the best quality experience provided by Google. If your ads have any chance to malign that image of Google, be rest assured that it will be taken down. In other words, your account will be suspended.
3. Payment Issues
Google will give you reminders to clear your outstanding bills. If you choose to ignore them, your account will be suspended. Do not sell or reuse promotional codes. Do not try to reverse a legitimate payment. All of these can finally result in account suspension.
4. Malicious Content
Google has a sense of responsibility towards its users. This is why it protects them from online bandits. Your account might contain malicious content as a result of infection due to hack. In that case, to protect its users, Google will suspend your account as a preventive measure.
5. Cloaking
Google will not let you make a fool out of it. Google Editorial Team reviews what you are supposed to show in your ads. After that is done, you might show something else instead of what you are supposed to. This is known as cloaking. If you do this, Google will take it as a direct offense and will ban your Ads.
6. Misleading Content
This is again a protective measure for the users of Google. You are supposed to project correct information about your business or establishment. If you don’t do so and Google finds that its users are misled then again your Google Ads account can be suspended.
Other than the already mentioned reasons are duplicate accounts for the same business and matters of illegal activities, due to which your account may be suspended.
Here we are providing you with a list of Adware programs banned by Google.
What Happens in case of Suspension?
Along with the reasons for Google Ads suspension one must know what happens when your Google ads are suspended. Quite obviously, the ads would not show on Google anymore.
That is the first blow that you’ll face. The same would be the fate of any account which is related. Suspension of the merchant account would also take place. If similar information is found on a newly formed account, that will also be suspended.
Not under any circumstances should you try to go around the problem by creating a new account. It won’t work. If Google catches you, which eventually it will, you will be blacklisted indefinitely.
Know How-To Unsuspend Google Ads Account
It is evident that your business will face challenges in an event of account suspension. Knowing how to unsuspend Google Ads account would be on the top of the list. Let’s discuss how to do it.
How to unsuspend the site?
Google will not leave you out to dry in the open. The remedy will also be provided by them in case of a Google Ads account suspension. You can approach the Google Ads Team after following the steps given by them. The team will review it and if everything is fine, you will have your account again.
What about the Ads that are Disapproved?
Find your ads on your Ads and Extension page. The reason for the suspension will be given below the status column. You’ll also find the policy explanation link too. You are to use the pencil icon and edit the ad as per the given guidelines. The last step is to ‘save’ your work. You will find more details on the Google Ads Help page.
Policy Questions
For further doubts about policies, you can reach out to Google by using the ‘Disapproved ads and policy questions’ page of Google Ads Help. You have to fill-up the form given here and Google will reply to you with the necessary answers.
Do not submit for review until you are sure that the problem is fixed.
Payment Rectification to Unsuspend Google Ads Account
In case of account suspension due to payment default, check for outstanding bills, and clear them. There shouldn’t be any suspicious transactions and keep your payment methods updated.
Malware Infection
If the account suspension is due to malware infection, all you need is a web security service such as Astra. Astra Security will not only provide you immediate malware cleanup but also protect your website from future malware attacks. With Astra on your website, there won’t be any sign of any malicious content invading your space. Just sign up for their malware cleanup program, and they will unsuspend your Google Ads Account for you. It also includes requesting a review with Google.
Contacting Google
You can also reach out to the Google Ads Team directly if you cannot locate the problem or violation. You can take any of the two roads to reach them for your suspended account.
Either an appeal can be filed or a call can be given to them. Your seriousness about your ads should reflect in your appeal or call. Tell them about all the violations and the steps you took. Don’t leave out anything. Processing and rectification take a few days generally, after which your problem is supposed to be solved. Your persistence will unsuspend Google Ads account.
Be Vigilant! We Are Always With You
Do not commit the same mistake(s) again and you won’t be in any trouble. Keep an eye on the Google Advertising Policies Change Log and stay updated.
We are always there to give you the protection necessary. We at Astra are best equipped to handle your problems using our Firewall and Malware Scanner. When you are safe you won’t have to worry about how to unsuspend Google Ads account!
