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Zoho CRM

What is Zoho CRM: Exploring the Top 10 Key Features

JamesHarris by JamesHarris
June 23, 2023
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Whether it’s software, a product, or something else, we’re always looking for things that solve multiple purposes simultaneously. Basically, we like to invest in something that gives us maximum returns. 

Fair enough.

This is why you’ll love Zoho – one of the best CRM platforms out there. It’s sure to satiate your quest for a multipurpose platform that will meet all your CRM needs.

Table of Contents

  • What is Zoho CRM?
  • Top 10 Zoho CRM Features
    • 1. Up your sales game with Sales Automation
    • 2. Reach out to more customers with Marketing Automation
    • 3. One shoe does fit all with Platform Customization
    • 4. Manage your sales better with Multichannel Sales
    • 5. Get us an Assistant but make it AI
    • 6. Reporting and Analyzing made easy-breezy
    • 7. Bringing it all together seamlessly: Integrations
    • 8. Easily access Zoho CRM features with the Mobile App
    • 9. Even a toddler can Navigate the Platform Easily
    • 10. Break barriers Without Breaking the Bank

What is Zoho CRM?

Zoho CRM acts as a one-stop shop to help you elevate the three primary pillars of your business: sales, marketing, and customer support. It’ll help you improve your productivity, increase sales, and streamline processes with the help of automation. 

It is a very well-known CRM platform with diverse features, currently catering to businesses in around 180 countries.

Top 10 Zoho CRM Features

After all that big talk, it’s time to prove exactly how Zoho features are going to breathe new life into your business. Here are the top 10 Zoho features:

1. Up your sales game with Sales Automation

From scheduling sales appointments to keeping track of every sales query that’s being taken care of, Zoho’s sales automation helps you manage everything. This frees your sales executives to focus on acquisition rather than irrelevant operational tasks. 

2. Reach out to more customers with Marketing Automation

Your marketing department is always searching for that one marketing campaign that’ll help you boost sales and increase your visibility in the market. With the help of marketing automation, you can ensure that you’re getting the most out of every campaign you run.

3. One shoe does fit all with Platform Customization

Undoubtedly one of the key Zoho CRM features, it helps you mold the CRM platform to fit the exclusive needs of your business. For example, you can customize buttons and layouts, collect information from prospects, and so on. Whatever you need, it’ll be done.

4. Manage your sales better with Multichannel Sales

It provides you with a host of CRM features to increase the efficiency of your sales team. From email marketing tools to lead generation and marketing tools, it has everything in place to help you multiply your lead numbers!

5. Get us an Assistant but make it AI

Say hello to Zia (Zoho Intelligent Assistant) – Zoho’s very own sales assistant powered by AI. All you need to do is ask, and Zia will do the rest. For example, you can ask for a sales report at the end of every month, the best time and day to send particular messages, and so on.

6. Reporting and Analyzing made easy-breezy

Whenever you’re thinking about creating something new, or ensuring that your current operations are doing well, you can just go to Zoho’s dashboard, go over the data and analyze it. 

7. Bringing it all together seamlessly: Integrations

You’ll get to incorporate a variety of software, such as Zoho Campaigns, Zoho Mail, etc., without any friction. Integration, therefore, is also one of the key Zoho CRM features.   

8. Easily access Zoho CRM features with the Mobile App

The Zoho team put a lot of effort into developing the Android and iOS CRM app to ensure that you have continuous and easy access to all your work.

9. Even a toddler can Navigate the Platform Easily

Okay, the toddler bit might be a lie but it is pretty easy to use. All the endless Zoho CRM features, be it the chat, mail, dashboard, or everything else – are very straightforward.

10. Break barriers Without Breaking the Bank

Its free version includes many features that you can use to build the foundation of your business. But the free version does have its limitations. As you expand, you’ll need to invest in the platform a bit more and choose from its multiple pricing plans.

With its top-notch features such as contact management, sales force automation, lead management, and mobile CRM, Zoho provides businesses with the tools they need to drive growth, enhance customer relationships, and stay ahead of the competition.

If you’re someone who is looking to grow their business and isn’t willing to compromise when it comes to CRMs, do go for Zoho CRM integration. We promise you won’t regret it!

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