You can choose a customized Canadian domain with your branding, making it much easier for customers to find your business online.
In addition to being the most search engine friendly address, .ca makes your company unique among others in the digital world.
In this article you will learn how to create a domain for your website or online store and be competitive in the marketplace and what the audience benefits are in Canada.You will also be able to understand how to create a domain for your Canadian website or online store and be competitive in the marketplace. After all, the main thing is to work with unique solutions and not to be like thousands of other sites.
Table of Contents
The importance of the domain for your brand on the internet
Your company domain is like a house address. Imagine that you have relatives who live out of town and you want them to come to your house for the holidays. But, you forgot one detail: they don’t have your home address!
With that, you’ll be waiting for them to arrive, while they’ll be running around the city looking for where you live. That doesn’t make sense, does it?
The same happens with a company on the internet, be it a virtual store or a website, it needs a custom domain. That is, it needs to carry the name of your company, standing out from others that are in the same field.
Advantages of having your own domain
In addition to characterizing your business, a domain with its own name can achieve better results in internet search engines.
Successful internet brands have done just that: they have strengthened their company’s dominance and bolstered their company’s internet presence.
This universe is very close to entrepreneurs, since domain registration can be done by any company, without comparing with others already existing in the market.
Come check out more advantages on the topic:
- Your business will have more presence on the internet
- Generate more credibility and trust in customers
- Possibility to create subdomains (more pages on your website or online store) from the main domain
- Have a unique domain that bears your brand name
- Your company is easily found on the internet through the registered name
- Keywords placed in the domain name help your website or online store to rank better on digital
After considering these advantages, let’s check out the five tips for choosing and creating your custom domain, follow in the next topic.
5 unmissable tips for choosing your domain
To choose your ideal domain name, consider writing down some ideas on paper and then selecting the ones that have the potential to become a reality.
Even if you need to change the domain name in the future, it is very interesting to know that your company has the possibility of being unique on the internet.
With these tips, it will be much faster to choose a name to register your brand on the internet.
1. Use keywords with your business name
Users look for what they need on the internet through keywords . So if your business sells women’s clothing, put those terms in your business domain. This helps familiarize customers with your brand.
So the keywords for your women’s clothing business could be:
- cheap women’s clothing
- women’s dresses
- women’s sets
- Buy women’s clothing, etc.
To find out if keywords are right for your business, you can do a quick search on ahrefs or moz.
2. Be brief and clear
Putting a very long term in the domain name is not ideal. This happens because internet users usually type short and precise terms on the internet to find a product or service.
Once you’ve chosen your keywords, go through them again to narrow down the ones that are smaller and more relevant to your business. Users will be able to remember your company name better and it will be more easily found on the internet.
3. Avoid special characters
If the terms placed in the domain need to be easy to memorize, then the ideal is to leave aside the special characters, like these: #, @, >, and also the use of numbers. That way, you’ll have a domain name that’s easy to remember and type on the internet.
You can even understand what a term with these characters means, but for users, the search for a solution to the problem will become more difficult.
4. Check address availability
Once you’ve chosen the name, it’s time to check if the .ca domain is available. To do so, access the namecheap.com website. By putting your company name in the search field, click on the magnifying glass to check availability.
If the name is already registered, it will appear as restricted in the search. If this does not appear, the term is free to be used by your company.
The search is free, which allows you to try several names and choose the one that is most suitable and available for use.
5. Focus on the extension!
The extensions appear right after the domain name, which can be .com, .ca depending on the company’s area of operation. Therefore, extensions serve to open up more possibilities for registering a company name.
This also protects your business’s email address, preventing another company from registering the same name as yours.
We can conclude that domain registration is an important and necessary step for your company to stand out on the internet.
Is it possible to also have a personalized email?
After registering a domain, it’s time to take another step towards strengthening your brand in the market. We’re talking about having an email with your company name!
This allows you to better communicate with your customers via email, letting them know your address and not rejecting emails. In addition to increasing the chances of winning customers.
