360-degree photography, which means capturing images of a car from all angles to provide convenience to the buyer, is a powerful tool for digital marketing. It offers viewers a unique and immersive experience, allowing them to look around and explore cars from every angle. 360-degree photography creates a more engaging experience that can increase engagement, enhance car dealership marketing, improve search engine optimization, and ultimately drive more sales and conversions.
This blog post will examine how 360-degree photography can help your marketing campaign.
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Advantages of Having 360 Degree Automotive Photography
Here are some advantages to dealerships using 360 degree photography.
Immersive Experience
One of the biggest benefits of 360 automotive car photography is that it creates a more immersive experience for viewers. Unlike traditional photos, which only show a single viewpoint, 360-degree images allow viewers to explore the car from every angle. This creates a more engaging experience that helps keep viewers on your website or social media page longer and increases the likelihood of them taking action, such as making a purchase or visiting your car dealership showroom.
Improve Search Engine Optimization (SEO)
Another benefit of 360-degree car photography is that it can help to improve search engine optimization (SEO). Adding metadata to your 360-degree photos, such as location, date, and copyright information, makes the image more discoverable and searchable. This can help to improve your website’s SEO and make it easier for potential customers to find your car images. Additionally, by using 360-degree photos on your website or social media pages, you can increase the amount of time viewers spend on your site, which can also help to improve your SEO.
Virtual Tours
360-degree photography can be incorporated into virtual tours of the vehicles that buyers are interested in. This can effectively showcase a car and provide a more immersive experience for potential customers.
Affordable and Easy to Produce
Another advantage of using 360-degree photography for digital marketing is the affordability and ease of production. With technological advancements, creating 360 degrees has become more affordable and accessible. Additionally, software to produce these images has become more user-friendly and easy to use. This makes it easy and affordable for businesses of all sizes to create and use high-quality 360-degree car photos.
Boosting Customer Loyalty
Regularly posting new information on a company’s social media platform lets the public know you are always active in the market and creates the idea that you won’t vanish tomorrow.
Advantage Over Competitors
Companies who use 360° car photography as a marketing technique have an advantage over competitors who do not utilize this idea in their operations regarding customer knowledge of their products. As previously said in this blog, sharing 360-degree car photographs on social media is beneficial.
Things To Consider While Choosing 360-Degree Automotive Photography
Car dealerships should be aware of where and when to post their information on social media platforms because each platform has its own audience and niche. 360-degree Car Photographs are different from traditional photography. If you’re using Facebook to advertise your car, post one of these photographs to summarize a lot of information about a particular vehicle. People are likely to share or comment about the 360-degree car picture; this increases customer engagement and brand recognition.
Instead of creating a lengthy post, infographic, and numerous photographs to describe a specific topic, businesses can use this marketing tool to save their own time and the time of the audience watching. 360° shots fared significantly better, receiving 45% more engagements than regular photos (Study by Baranova, 2017). According to another statistic, 80% of marketers who have employed 360° videos claim that they have seen an increase in engagement.
Wrapping Up
360-degree car photography helps an organization expand its reach and enhance sales. It provides the customers with all information in a single place, due to which the conversion rates rapidly increase. You can give an edge to your business using the technology in the e-commerce space. It is clear that 360 degree views is a must for an organization to stay in the competition. Spyne AI can help you by providing you unique representation of your products so your site can gain more customers to your store, further helping you increase your overall conversion rates.
