Your company’s SEO is a big part of whether it will sink or swim. Although it can feel overwhelming to try and tackle over 20 years of knowledge on how to make your company thrive: it generally breaks down to three main areas.
Table of Contents
1- What Keywords Your Business Uses
One of the first things SEO agencies will go over with companies is what keywords they need to use. Your keyword choice will decide if the customers you want will actually find you or if you’ll be advertising to people who would have no interest in your products. To avoid any easy mistakes: consider your product or services.
If you sell fancy water bottles, your keywords are going to need to be health-oriented, fitness-oriented, or even business oriented for professionals on the go. You don’t want to just use keywords like ‘fancy water bottle’ since it’s not always what people are searching for.
2- Where and How You Use Links
The links you use will make a large difference. Not only should they lead to specific pages on your site that tie in with the information the link is surrounded by: but they should also include a way for your customers to eventually make a purchase.
This could mean leading to your company’s blog on your website and having a link near the top that says “product page” or something similar.
3- The Blogs and Places You Post
Consider your product. Don’t think about what it actually is, but instead think about who uses this type of product and what kind of lifestyle they lead. For instance, if you sell reader glasses, you don’t want to just advertise on Twitter since it’s where most people are. You should advertise where your demographic is, which would be sites like Facebook and Goodreads.
So when you guest post to blogs, you should be posting to places these customers would be going for information.
What to Avoid
If you’re getting into SEO, it’s important to know that the algorithm many search engines use is changed every two to three years. This means that things you may have had success with in the past will turn out to be poor choices in a couple of years: or ideas that you may think are brand new and worth exploring could be tired and old tactics that search engines know to work around.
The most important thing you can do is try to make every post, link, and keyword seem as natural as possible. Don’t spam or overuse any of these: and make sure that every step you follow adds value to your ads.
Although it can feel like a lot to take on: SEO has been a powerful tool for over 20 years now, if you’re just starting out, you have two decades of knowledge you can learn from.
Your Business Deserves to Thrive
Whether this is your company’s first step into the massive pond that’s SEO: or you’re trying to rework things to do better, it’s never too late to make good changes. Focus on these three areas of your company’s SEO.