Many people don’t realise that the anchor text is an important aspect of SEO. The truth is that it’s one of the factors that Google looks at when determining a website’s ranking. If you want to optimise your website for SEO, you need to pay attention to your anchor text.
In this article, we will discuss what anchor text is, why it’s important and how to optimise it for SEO. If the SEO Sydney company you’re partnered with is saying it’s not important at all, you might need to hire a new one.
What is an anchor text?
Anchor text refers to the visible and clickable text in a hyperlink. It’s what people see and click on to visit a website. The anchor text can be anything from a single word to a phrase or even a whole sentence.
Why is the anchor text important?
The anchor text is important because it tells Google what your website is about. If you have relevant and keyword-rich anchor text, it will tell Google that your website is relevant to those keywords. This will help your website to rank higher in the search results for those keywords.
What are the different types of anchor text?
There are three main types of anchor text: branded, keyword-rich and generic. Let’s discuss each one of them.
Branded anchor text is when you use your own brand name or a variation of it as the anchor text. For example, if your business is car manufacturing and the name of your brand is Sydney SuperDuperCars, then you might use ‘superdupercars’ as anchor text.
Keyword-rich anchor text is when you use keywords in your anchor text. For example, if you have a website about cars, you might use ‘buy cars’ or ‘cars for sale’ as your keyword-rich anchor text.
Generic anchor text is when you use general terms in your anchor text. For example, if you have a website about cars, you might use ‘click here’ or ‘read more’ as your generic anchor text.
How to optimise your anchor text for SEO
There are a few things you need to keep in mind when optimising your anchor text for SEO. Here are some of the most crucial ones:
- Use keyword rich anchor text whenever possible – This will help Google understand what your website is about and it will also help you to rank higher in the search results.
- Avoid using generic anchor text too often – Generic anchor text doesn’t tell Google anything about your website and it can actually hurt your SEO efforts.
- Make sure that your anchor text is relevant to the content on your page – If your anchor text isn’t relevant to the content, Google may penalise your website.
The anchor text is truly an important part of SEO, and if you want to rank high in the search results, you need to pay attention to it. Optimise your anchor text today and see the difference it makes in your website’s ranking.
Are you using anchor texts to your full advantage? You should be!