For those who are unfamiliar, Generation Z consists of people who are born between the years 1997 to 2012, making their ages now around 10 to 25 years old. Members of Generation Z are known to have grown up with technology, often being one of the main generations that use the latest inventions. One thing that has truly resonated with Canadian Generation Z members is online food ordering, and one of the more popular brands in the meal kit delivery service industry, Chef’s Plate, has seen growth in the last few years as more of the Generation Z population moves out on their own for the first time. To learn more, check out this independent analysis of Chef’s Plate.
Chef’s Plate is one of the major players in the meal kit delivery service industry. Founded back in December 2014 by two friends; Jamie Shea and Patrick Meyer, this Toronto based company gives busy consumers a guilt-free alternative to ordering last minute take out when in need of a meal. Chef’s Plate offers users a completely online ordering mechanism, something that Generation Z is both familiar and comfortable with. When ordering from Chef’s Plate, consumers can look forward to an easy to use online ordering mechanism where all meal offerings are beautifully photographed with prep and cook time included for easier planning and meal selection.
Once all meals have been chosen and the number of servings have been selected, users will be able to enjoy all the necessary ingredients preportioned and shipped directly to their doorstep accompanied by a simple step by step instruction card outlining how to recreate the meal at home. This is an amazing option for the older folks that fall in the Generation Z category whose age is between 18 to 25 years old, as this is typically around the time they are potentially leaving home for the first time. Whether it be to start a post secondary program, or jump into the workforce, being in your early 20s can be very busy and being able to save a trip or two to the grocery store can be extremely valuable. On top of the general model that helps save time, when browsing meals, Chef’s Plate also includes the total prep and cook time which is typically only 35 minutes or less, some meals even being ready in just a short 15 minutes.
In addition to the sleek, straight forward online ordering platform and the benefit of getting a few minutes back into your weekly routine, Chef’s Plate also makes sure to keep users hooked by offering a rotating menu. Each week Chef’s Plate offers a generous 21 meals to choose from, but to ensure their adventurous users are kept satisfied, they rotate their menu to allow consumers to try new flavours and dishes. A rotating menu is key, especially with their Generation Z customers because there are so many options for online food ordering and if their menu were to stay stagnant, it is likely that Chef’s Plate would have significantly less repeat customers and loyal users.
In conclusion, it is clear why members of Generation Z are enjoying the use of Chef’s Plate. Generation Z grew up around technology, and the simple online ordering mechanism that Chef’s Plate offers is familiar and preferable to many in this age range as they already spend a lot of their time online. Being given a gallery of photos accompanied by the preparation and cook time of each meal makes it easy for Generation Z consumers to add Chef’s Plate offerings into their busy weekly routines. Many experience more time back for themselves each week when using Chef’s Plate, as they are able to avoid busy visits to the grocery store, and meticulous meal planning. Not only is time saved by having all ingredients for meals shipped directly to the consumer’s doorstep, but all Chef’s Plate meals take less than 1 hour to prepare, most being between 15 to 35 minutes in prep time. The rotating menu keeps Chef’s Plate competitive with their offerings, and avoids having users turn away looking for something different. It is no surprise that Generation Z loves to use Chef’s Plate.
