Artificial intelligence (AI) is currently part of the daily life of multiple organizations worldwide. For nearly 10 years, businesses have been using the technology to automate mundane tasks, provide better customer service, improve analytical systems, and more. As the need to digitize both processes and systems increases, the world of software development is placing all bets on AI.
The mobile app development market, in particular, has shown tremendous interest in adopting artificial intelligence. Apart from the capacity of AI to improve user experience, it can also be used to better understand users, customize their in-app journey, and keep them more engaged for longer periods of time.
AI for increased, more precise user engagement
The majority of mobile applications don’t make it to app stores because of their inability to keep users engaged. Nowadays, there’s mobile applications for everything in nearly all industries. As the need to stay competitive increases, businesses need to find better strategies to boost user engagement. With artificial intelligence, software developers and IT teams can leverage the power of AI to assess user behavior with a lot more accuracy. The right AI-based framework or systems implemented into a mobile app can help users find exactly what they’re looking for. In a business context, this feature alone helps companies extract the data and use it to make improvements that could lead to improved user engagement.
AI for improved decision making in mobile app development
Unlike humans, artificial intelligence can assess huge amounts of data in a very short period of time. For example, user feedback is critical to improving user experience. But the information is challenging to collect when the app has thousands of reviews. Also, it’s even more difficult to structure the information, classify it, and extract the parts developers can use to make the adjustments. Artificial intelligence can easily take care of the collecting and structuring part. The right AI-based tool can also compile the data, and make it easy to understand for software developers and IT teams.
AI for in-app customization
Most mobile apps already have some sort of personalization features included for every user. However, it’s not enough to stay competitive. In order to stand above the market, your mobile application must provide a unique experience. With artificial intelligence, businesses can take personalization to the next level. The more an app can track and understand user behavior, the better the chances for developers to provide outstanding user experiences.
AI for context-driven UX
The type of content a mobile app offers to end users makes your product entertaining. But unless the content provided is not put in the right context, users will eventually transition to the next best app on the market. AI algorithms customized per location, age, or gender, for example, can be implemented to compose user-centric messages. This way, the in-app experience of your targeted audience will keep people coming for more. Whereas women would love to get push-notifications with discounts for handbags and cosmetics, men would better appreciate a push notification with a discount for fishing gear, for example.
AI for better user connection
As mentioned in the lines above, artificial intelligence has the ability to analyses tremendous amounts of data. This way, establishing a closer connection of a mobile app with its end user will most likely preserve the engagement. The best examples are Amazon’s Alexa and Apple’s Siri, two extremely powerful applications that have proven to take user experience and connection to the next level.
Although the impact of artificial intelligence is visible in mobile app development, the integration of AI-based algorithms into a mobile application is still in the incipient phase. Not all businesses understand how the technology works, why it matters, and how it can help. If you’re skeptical or hesitant, not it’s the best time to consider artificial intelligence consulting services. The best providers on the market, such as App Maisters, will help build a business plan that can best match with your needs and wants for your next successful mobile app.