Instagram is one of the newest and most popular social networking networks.
I decided to take Instagram more seriously a couple years ago. I recently launched Short of Height, a fresh new lifestyle blog, and I wanted to increase its visibility. For its visual-centric approach to social networking, I saw Instagram as a wonderful fit.
I had to build that business from the ground up and establish an Instagram strategy because I had no fashion/lifestyle contacts and didn’t know where to start.
I’ve learned how to grow a new brand from zero to nearly 74,000 Instagram followers in just over a year and a half after several failures. It now has 61.1K followers in 2020.
Today, I’ll share what I’ve learnt from creating a brand from the ground up. You’ll learn all of my tried-and-true Instagram marketing strategies.
5 Steps to Building Your Brand on Instagram
#1 Define your objectives.
Before you make your first Instagram post, consider why you want your business to be there.
What are your objectives? What do you hope to achieve with Instagram?
What is the purpose of your Instagram brand?
Are you one of the following:
- Attempting to raise brand awareness
- Attempting to build a community
- Obtain new clients
- Making plans to stay in touch with current clients
- Attempting to boost blog traffic
- Making plans to boost your social media presence
- Increase the value of your current KPIs.
It was brand recognition for me. My main concentration was on locating and assisting other short males in my situation.
Depending on your brand, goals and objectives might take many various forms.
The good news is that as you get older, your ambitions will alter. To begin, I recommend having one.
#2 Determine Your Theme/Focus
After you’ve set your objectives, you’ll need to decide on an Instagram focus or theme.
Individuals and enterprises, in my opinion, make the error of not having a theme. They only post quotations. You won’t be able to stand out in that situation, thus it’s a prescription for catastrophe.
Choose a topic that is appropriate for YOU. At first, I was purely concerned with style. I presented the outfits I wore on a regular basis. I’ve gradually begun to share images of meals as well.
Stick to a theme that is appropriate for your company. Don’t attempt to be everything right away. Your followers should be aware of who you are and what you do.
#3 Branded Hashtags + Smart Hashtags
After graphics, hashtags are the second most essential component of Instagram. The hashtags that most brands use in their descriptions and Instagram stories are how they are discovered. This is how you can show up in the feeds of people who don’t follow you on Instagram. As a result, you’ll want to make sure you don’t miss out on any of the hashtag possibilities.
You need to come up with smart and unique hashtags that are not only trendy but also well-aligned with your brand identity and the items or services you offer to attract Instagram users to your page and get them to look at your stuff. Check out your competitors’ hashtags if you’re utterly ignorant about what you can use. Look at the hashtags they’re using.
You can also design a branded hashtag(s) for your business so that your customers can simply find your products and services. You may also use additional branded hashtags in your content to target a cause, trend, or area so that your posts appear in more people’s Instagram feeds.
You should use up to 15 hashtags each post in theory, however Instagram permits up to 30. Regardless of how many you use, you must choose hashtags carefully, whether they are trending or branded. You must balance your descriptions and hashtags so that they do not overwhelm your readers at first glance and do not overrun your visual content.
#4 Consistently publish high-quality content
It is essential to publish on any social networking site on a regular basis. It’s the same with Instagram.
You must publish information on a regular basis if you want to be noticed.
I used to post every day when I initially started.
Plan out your material.
You can accomplish this by creating a posting schedule and planning ahead. Before you begin, I recommend that you post once a day and have at least two weeks’ worth of content.
Simply move your material ahead if you want to post new content. That is exactly what I do, and it has shown to be really effective for me.
Agorapulse, a social media management tool, can help you plan out your postings ahead of time.
I’d advise you to use their new direct publish and scheduling feature.
It’s easy to use and allows you to post to an Instagram business profile from your desktop without infringing any of the platform’s regulations (unlike some other apps out there that put your profile at risk). It can help you save a lot of time by automating the process of uploading whatever you’ve planned.
Boom. You can no longer avoid posing on a regular basis. As simple as that!
Build a brand on Instagram by being active
You’ll need a community to brand your Instagram. Being active is the only way to achieve this.
This can be accomplished by:
- Following the footsteps of others
- Making comments on other people’s profiles
- Taking pleasure in other people’s photographs
It may appear simple, but it works!
Once you get the hang of it, Instagram branding will become second nature to you. Your brand will receive a lot of awareness if you follow all of the methods outlined in this article. Promoting your brand on Instagram will become enjoyable and easy once you’ve established a presence with your target demographic.
It’s worth noting, though, that these processes aren’t fixed in stone. Without a doubt, Instagram will introduce additional features in the future that will aid in the development of your brand, so remain on top of innovations and trends.