Google Map is an integral tool in the hands of every Internet-savvy real estate agent. Thus, you may want to look into the benefits if you haven’t been utilizing this tool.
Due to the number of real estate businesses and websites online and the corresponding increasing competition, it’s now highly crucial for you and your brand to be easily discoverable on Google when prospects search for real estate companies in your location.
Seeing as Google remains the single largest traffic source for many real estate websites, it’d be best to connect with prospects online by being easily found when you activate Google Map into your website.
The following are some benefits of using Google Map for real estate agents. You can also visit https://ardorseo.com/blog/google-maps-for-real-estate-business/ to know how best to incorporate Google Map to your website for increased visibility and web conversion.
Showing Properties Through Street View
One feature that makes Google Map a valuable tool in the hands of realtors is Street View. This feature lets you offer your clients a different angle or perspective on a property you posted besides the photos you provided on your listings.
Street view also helps your prospects view the surrounding neighborhood and how it looks. What kind of street parking is obtainable in the area? How busy is the nearest intersection? What’s the proximity of the house to the closest park?
Furthermore, Street View helps you save time by allowing your customers to check the property’s surroundings before deciding to see it in person.
Build Custom Maps
As a real estate agent, the Google Maps real estate overlay enables you to create custom maps for different applications. For example, you can create one displaying a listing of properties they might be interested in and share it with your clients. Furthermore, you can use a custom map to plan itineraries to show available properties for sale internally.
You can organize custom maps in various ways. For instance, you can use color-coded icons, polygons, and lines to define specific neighborhoods and regions. Lastly, consider inviting clients and colleagues to collaborate and build a custom map that’ll have everyone on the same page to enjoy more visibility and patronage.
Enables People to Contact Your Business Easily
Google Map helps to provide comprehensive indexing for your business, including the company’s phone number, to enable your users to view your listing across Google Maps.
Since most Google Map users perform searches from their phones, they can quickly call your business from the map. Thus, anyone searching for a local real estate agent can easily see your company and contact you to see available properties. That way, you connect directly with your prospects.
Get Discovered on Local Search
When you integrate Google Map with Google local search features, you can efficiently market your business and become discoverable by prospects. Once you verify and claim your real estate business on Google, you’ll automatically be seen on Google Maps.
Don’t forget to add your contact information, local listing hours, and photos to ensure Google Map users get a richer business experience when they tap your marker.
Consider making your real estate agency stand out more by advertising with AdWords and encouraging clients to drop reviews on Google+ Local.
Ability to Integrate Google Maps API to Your App or Site
Suppose your website solution doesn’t already use the Google API to include Google Maps within your site; you can use it to allow visitors to search for listings through the features they enjoy from Google Maps.
Furthermore, you can use the API to create a mobile app for your brand. Google Maps API is available in JavaScript, iOS, and Android versions.
Displays Your Brand With Images
Presently, users prefer seeing images when viewing a business online. Thus, real estate Google Maps help you create a curated visual showcase of your brand so prospects and clients can see available listings and the property’s appearance. Unsurprisingly, listings with photos receive 35 percent more website clicks and 42 percent direction requests.
Encourages Prospects to Visit Your Website or Location
Having your real estate business on Google Map encourages prospects to visit your website and even location because you’ll have to include your business phone number and other information to enable clients to locate your company.
It also links to the website so that prospects who want to conduct further research about your real estate agent before hiring can explore your website and become convinced. Nevertheless, you’ll need to ensure your site is mobile-friendly.
Evaluate and Model With Google Earth
Although Google Earth Pro is a different application, it comes with almost the same features as Google Map but with a richer interactive experience and functionality.
Thus, as a real estate agent, you can combine both tools with Movie Maker and produce dramatic videos highlighting a property’s amenities and interest points.
Real estate developers can also fly to and investigate building site elements using the new elevation profile, advanced measurement tools, and public safety aerial imagery.
People in urban real estate can use Google Earth and Google Maps for real estate to determine line-of-sight to the city skyline, ocean, nearby park, or landmarks and measure buildings in 3D.
Provides Reviews to Increase Customer Credibility
One thing that builds a brand trust effortlessly is customer credibility, such as reviews from past customers. Adding an online review on Google Map will enable prospects to see them whenever they search for your business.
Besides written reviews, customer credibility also includes submitted images and star ratings. Thus, it’d be best to encourage clients to drop reviews on Google Maps to enable other prospects to trust your brand and facilitate a conversion.
Final Words
Google Map for real estate agents has capabilities and features that make it an effective business marketing tool and search engine customer conversion.
As a real estate agent, there are ways to optimize your company profile to enjoy the benefits of Google Map mentioned above. However, you’ll need the services of an experienced web designer.
Once your business profile has been optimized, consider combining the real estate marketing maps with a detailed effective marketing strategy for better results.
