When searching for digital marketing services, it’s easy to get caught up in the moment and say “yes” to every agency you come into contact with. However, it’s important to take a step back and consider the way an agency works with its clients. How much experience do they have? What skills do they have? Are they up-to-date on changes in the industry?
Ask these questions before hiring any digital marketing agency?
How often do they report their progress?
Agencies should report progress to their clients monthly, quarterly, or otherwise depending on the nature of the contract. Campaign performance varies based on the business type and the project objectives. A creative agency is flexible enough to provide customized reporting options based on all your specific needs.
Can they provide success stories from previous clients?
As a rule of thumb, the more campaigns a digital marketing agency has run, the more experience they have and the better they’ll be at implementing a successful marketing campaign.
It’s also important to check if their previous clients are willing to provide testimonials about their work; this will help you set reasonable expectations about what you can expect from the agency.
What KPIs do they measure?
Make sure you choose a digital marketing agency that is adept at measuring your KPIs. Ask them what goals they use to measure your campaign’s success, and see if they offer flexible reports that can be customized to your specifications. If you’re looking for a full-service partner, make sure they have staff with the expertise to provide the social media, SEO, digital marketing, and creative design support you need — all in one agency!
How Can they guarantee the ROI figure they claim to generate?
Ensure that you are getting a return on investment (ROI) by asking for proof from past clients of the agency’s work. Having concrete proof of how an email marketing campaign increased conversions, sales, or brand recognition can help ensure that the agency is worth its price tag.
What is their experience in your industry?
A marketing agency’s experience speaks volumes about its expertise and knowledge of the industry. You’ll want a team of experts on your side — so look for one that will create a compelling brand image and expand your reach through well-placed ads.
If an agency is just a few years old, it may not be a red flag — after all, what you look for will depend on your industry and your specific situation.
Will they outsource your work or do they have an in-house team?
Is their work in-house or outsourced? Do they maintain a core team, or do they rotate freelancers and contractors? Whatever the case, you’re looking for a team of experts who can complete your projects on- time and never produce sloppy work.
Before hiring a digital marketing agency, take the time to reach out to each one that you’re considering. You’ll be able to spot agencies that are better suited for your company based on how professional they seem and how well they understand your goals and vision for your business.