Whether you are already partnered with an SEO agency or are planning to find one to optimise your website, there are a few key questions you should consider asking them.
The following questions will help you to understand exactly what kind of services you can expect from them and how this will impact the performance of your website and your business in general. So, without further ado, here are the top questions you should ask your SEO agency.
Top Questions You Should Ask Your SEO Agency
What range of services do you offer?
Digital marketing involves several different channels and it is important to know what services are on offer when selecting an SEO agency. Many companies will offer a number of different services on top of basic SEO services. You need to understand what your company needs and what you feel your online presence will benefit from.
These additional services may be PPC and ads, content writing, social media management, overall digital strategy planning, or a number of other digital related services. When deciding on an SEO agency, take into account what additional services they offer and which you may need. Lower your customer acquisition charges today with conversion rate optimization.
What should my budget be?
Of course, another thing you will want to consider is how much you will need to be spending with your SEO agency. While many companies do have various pricing available depending on the services you require, it is important that you are prepared to set a reasonable budget. To achieve solid results that actually last, you may be looking at spending a few thousand dollars each month.
While some companies may offer cheaper prices, they usually use dodgy tactics that may end up getting your website penalised. It is better to understand pricing and be prepared to spend a little more to get good results.
What keywords should I be targeting?
A large part of any SEO agency’s strategy will be keywords. Keywords refer to the words or phrases that people will be using to search for a business like yours. Your ranking will differ depending on the keywords that are entered into search engines such as Google.
It is important to carefully consider which ones you should target and which ones are going to be most successful for bringing traffic to your website. Your SEO agency will be able to advise on the best options for you.
When can I expect to see results?
Results may take some time when it comes to many digital marketing methods. Any good SEO agency will know this and will not take any shortcuts when it comes to getting you results that are actually valuable. Because this process is gradual in order to look natural to search engines, you may have to wait several months before you see results.
If a company promises you instant results, or a time frame that seems too good to be true, it is probably too good to be true.
Conclusion
Asking some or all of these questions is a good start to determining if an SEO agency is right for you. They will help you separate the mediocre from the exemplary and you will be on your way to improving your ranking and optimising your website.
