As customer expectations continue to rise in the age of technology, there are higher stakes for businesses to meet their growing demands. Salesforce is helping companies meet their goals by building and maintaining client relationships. It has solutions for marketing, sales, IT service, and commercial teams by creating a 360 view of the customer.
This cloud-based platform has helped firms survive through the pandemic and post-pandemic. You are assured of the best user experience that can transform into better customer service. Therefore, you should hire a Salesforce consultant to improve data and achieve strategic goals. In this article, you will see a detailed description of some of the latest Salesforce trends to watch in 2021.
Table of Contents
Marketing automation
Businesses are using market automation to drive sales by improving marketing processes and speed. The power of automation helps improvise marketing processes. It helps a business achieve some of its strategic goals without human involvement. Some of the strategic business operations need marketing automation to streamline all operations.
Automated marketing is necessary if a business wants to accomplish some routine goals with efficiency. For example, the use of Salesforce Marketing Cloud and Salesforce Pardot promotes productivity and revenue. Pardot is the best marketing automation tool to drive sales. It functions through social and email marketing, lead generation, and many others.
In the coming year, most businesses will include marketing automation and change how they interact with customers. They will look towards leveraging the excellence of marketing automation to promote marketing campaigns. Examples of automated marketing include social media and email marketing, where businesses send automated emails to registered customers.
Customer 360
Salesforce CRM focuses on helping businesses customize and personalize their marketing efforts. Today, companies seek a better CRM management platform to customize their marketing efforts and meet growing consumer demands. Customer 360 makes everything smooth, allowing firms to track consumer behaviors and offer relevant products. It helps record consumer behavior across multiple business channels and determines their preferences.
In 2021, businesses will look more towards integrating the customer 360 platforms. This is a tool that empowers companies to get a complete view of a customer’s journey. It exhibits customer data in a dynamic view to ensure you get all the sales and customer services details. Several businesses are already integrating customer 360 technology into their system to gain a competitive advantage.
The improvisation of customer 360 platforms allows companies to keep track of customer behavior and change their operations accordingly. Businesses linked with Salesforce can use the customer360 to customize and personalize marketing efforts by understanding consumer behavior.
Artificial intelligence
No one can deny the role of AI in revolutionizing almost every sector. You have used artificial intelligence in household products such as Alexa and voice-activated Smart TVs. Similarly, businesses are looking to integrate artificial technology in their operations to benefit the sales department. Its inclusion is meant to resolve the most delicate customer issues.
Artificial intelligence brings automation to CRM that is crucial in enhancing the efficiency of operations. Through voice assistants and voice bots, a business can use AI to predict additional details that may help offer the best customer services. For example, they can use this technology to communicate with Salesforce products and services.
2021 is seeing an explosion in using artificial intelligence. They will automate basic operations such as email operations to ensure a fast and efficient response to consumers. Businesses will use the technology to develop the best analytics that allows them to stay ahead of the curve. The Salesforce trends entail implementing AI in the sales department to streamline operations.
Advanced Analytics
With Salesforce dealing with vast amounts of data, the use of advanced analytics is becoming popular. Businesses have embraced a data model that allows them to predict consumer actions based on previous behaviors. Through Salesforce, you can shift from traditional data processing to a more predictive way of analyzing customer insights.
Data analytics are helping businesses collect data relating to customers and use it to improve sales and customer service. Most companies are employing smart data scientists to extract data and translate it into meaningful information. This data is crucial since CRM focuses on fostering excellent customer relationships. You must know what our customers are doing on the internet to stick to a successful relationship.
In 2021, businesses are moving towards a predictive data model to expect customer’s future actions. Through Salesforce technology, data analysts can examine consumer preferences based on what they search and like frequently. It helps them achieve more precise consumer targeting and offer profitable products. Data analysts use the technology to figure out what consumers prefer and make predictions about their potential purchasing habits.
Voice technology and user interface
Customers play a crucial role in the success of any business and should be at the center of all operations. Today, people are becoming more mobile-friendly, which requires adopting newer ways of engaging them. With the rise in virtual sales, you must interact more with consumers to sell your product. As a result, integrating voice technology can assist sellers to make accurate decisions through real-time sales data.
In recent years, there has been an increase in using voice technology to engage customers and clients in virtual mode. Businesses are integrating AI to have a significant influence on product configuration, pricing, and customer engagement. For example, Einstein’s voice assistant is an innovation that works alongside voice bots to help businesses communicate with Salesforce products and services.
In 2021, voice technology will become a critical component of a company’s CRM practice. With an increased need to engage more customers through voice and user interface, this technology will help a business track, update, and notify the team about customer data. It is set to become an indispensable part of any company and a new norm in the digital world.
Final Thoughts
As Salesforce CRM continues to affect businesses, more trends will gain momentum in the coming years. These Salesforce trends in 2021 apply to almost every industry looking to improve its fortunes. They have the potential to attract progressive prosperity for any business linked with Salesforce. The emergency of these trends helps meet the growing user needs in the digital environment. In the future, Salesforce CRM will continue to develop to reach greater heights. These trends revolutionize how businesses manage customer engagement and marketing.
