As technological advancement continues to revolutionize the healthcare industry, leaders and decision-makers face a great challenge. Risk falling by the wayside by sticking with outdated processes, or kick-start the digital transformation process in your medical practice to capitalize on the tech-savvy generation of consumers. Not only are technologies like the blockchain or versatile digital signage helping to transform the customer’s experience, but they’re also allowing healthcare institutions to optimize and streamline numerous processes.
Your goal is to create a more efficient and effective journey for your patients and your staff, to minimize time and financial waste, and run a smooth front-end and back-end operation. This is the foundation of running a successful business in the modern healthcare industry that patients know and trust. To achieve this, you should consider investing in digital signage across your entire facility.
Let’s see what benefits this investment brings to your operation.
Contactless patient check-ins
Receiving, welcoming, and processing patients and visitors as they arrive through the doors has always been a challenge in the healthcare industry, as queues can form quickly at the reception area. Whether you have new, untrained staff that takes longer to process new arrivals or if there are just too many people to handle at the moment, when queues form, there is always an increased risk of transmission and poor customer experience.
During a pandemic, it is more important than ever before to process people efficiently to minimize risk, which is something that you can easily achieve with digital signage and kiosks. A digital kiosk in the reception area can welcome visitors and allow them to check in seamlessly if they have an appointment or request a service. This helps them avoid contact with others and processes them quickly to keep the queues moving.
Seamless and efficient wayfinding
When people visit a hospital, they are immediately overwhelmed by the fast-paced environment and will have a difficult time finding their bearings without help from one of your staff members. Sure, they can get instructions from your call center staff beforehand, but they will need additional assistance when they arrive. However, having staff readily available to serve everyone that comes through the doors can be costly, and there is no guarantee that your front-end staff will be able to instruct every single visitor exactly where to go without creating a big queue.
This is where digital signage can come in handy and prevent the creation of long queues by guiding the visitor to their destination. The visitor can check the 3D map on a digital screen, or use the digital kiosk to get directions to where they want to go. This is especially useful in multi-level hospitals where patients and visitors can easily search, pan, zoom and explore the multi-level space.
Comprehensive patient journey boards
Digital signage is not just about making the patients’ lives easier, it’s also about creating a more seamless and productive environment for your staff. Patient journey boards should be a staple of digital signage for healthcare to create a seamless collaborative environment and ensure the proper care of every patient in an efficient way.
Patient journey boards allow all staff to check and monitor the status of every patient in real-time, update as necessary, and work off new information logged into the system by their colleagues. You can also use the system to track the patients’ journey from admission to treatment, all the way to rehabilitation and recovery internally or even remotely. This type of digital transformation has the power to significantly improve the overall productivity of your staff and produce better outcomes for patients.
Contractor sign-in and monitoring
Healthcare institutions, whether they are medical practices or large hospitals, work with many contractors and partners within their supply chain. You need to keep the supply chain running smoothly to ensure the constant availability of all materials, equipment, and other resources for your patients. It’s also important to do this while adhering to healthcare regulations and while ensuring compliance.
This is a crucial back-end operation that you can automate to a great extent with digital signage and kiosks for contractors and partners. The digital kiosk allows them to sign in your system seamlessly while checking their credentials, create detailed delivery and work reports, and much more. This is a powerful tool that the healthcare sector can use to run a seamless back-end operation and boost efficiency.
Multifunctional external LED signage
External signage is equally important, as it serves to keep the traffic lanes clear and to efficiently process all incoming patients and staff. People will look for signage to guide them to their destination, but they will also be interested to see informative signs along the way.
There’s no denying that LED signage is far more impactful and engaging than traditional signs, and that it can serve a multifunctional role. You can use LED signs to direct traffic and regulate parking, create branded messages, educate your patients, provide technical information like visiting hours, and much more.
Digital transformation is an essential element of long-term success in the modern healthcare industry. Consider investing in digital signage and kiosks to elevate efficiency and productivity, but also boost the overall satisfaction of your patients and visitors.