Instagram has helped many online businesses for all these years in the digital marketing landscape. The recent development is the use of this photo-sharing social app by musicians to grow their likes and followers. Seasoned and aspiring music artists are now switching to Instagram to build their portfolio as well as for self-promotion. Just as any other social media site, you need to implement some of the best practices to make your Instagram marketing work for your music.
According to an article published in Forbes, these days Instagram likes to help music artists make some good money through shoppable products and tipping methods. In this article, we will walk you through these five tips and tricks for musicians so that they can build their likes, comments, and followers. Read on to learn more.
- Spend some time researching
You will find enough time to create stellar Instagram content and post the same on the platform. Before you start, you need to research the musical bands that are similar to your genre. Figure out what type of content they are creating and sharing on Instagram, the hashtags they use, and what is their user engagement level. Then, that does not mean you will copy content from other bands. No way! You need to research to take inspiration and improve your social media content. Copying content will not help you in your social media marketing.
Even if you use photos of others, make sure that you give them their due credit. That is the reason why you need to research and do your homework to stay ahead of the game.
- Focus on the content breakdown
There are two ways to deal with your content. Bigger events are usually tagged to Instagram posts of music artists performing in live shows. Then, if you want more user engagement from your Instagram content, you can use a mix and match of music-related posts and other engaging content to produce better results.
You need to add more depth to your Instagram posts to build increased engagement. That is why you need to determine which content works for your music and which not.
- Think about whether to synchronize Instagram with Twitter and Facebook
You will find two kinds of thoughts for this aspect, which is convenience. It is certainly simpler to synchronize your Instagram profile with your Twitter and Facebook accounts. It is essential to ensure that all your content is shared across all social media sites. When you share your content across all channels, it becomes easier to buy Instagram comments.
- Monitor the frequency of your posts
Did you the frequency of Instagram posts does not make any significant difference? For instance, a social site such as Twitter has loads of content posted frequently but with a limited period. The content is lost in a sea of news feeds. On Instagram, if you keep sharing content too often, your followers might take it otherwise and feel annoyed. Therefore, you need to maintain a balance when it comes to the frequency of your Instagram posts.
As far as Instagram is concerned, content quality matters more than content quantity. When you post Instagram content too frequently, you may lose followers. Then, that does not mean you share content once a month. No, it does not help either. You can share at least one post daily on Instagram and that will suffice.
- Build engagement with Instagram accounts
You can search for related hashtags such as #weddingband, #livemusic, etc to find Instagram profiles that are identical to your music genre or band. When you start to build engagement with related profiles by likes, follows, or comments, your Instagram content will show up in their feeds. There is also a possibility that others will check your IG page and follow your account. It is as simple as that. Then, you need to create and share stunning and meaningful content to make people follow your profile on Instagram. Share stunning content at the top of your Instagram page to ensure people keep following your page.
- Look for hashtags selectively
It is true indeed that Instagram does not include any option to let you re-post content. Then, there are ways to re-post on Instagram. You might be wondering how. All you need to do is your iPhone’s screenshot option, crop the photo, and finally, give credit to the post’s creator. You may even use the Repost app. There are many other apps you can to re-post content even if Instagram does not have the feature.
- Reply to follower comments
When you share content and your followers’ comments on your posts, you should reply t them with a thank you note. It will help in building engagement and taking the conversation forward on your posts.
Now that you have these tips handy, use them to take your music Instagram page to the next level. Create and share quality content to increase likes, comments, and shares.