Your business’s website is one of the most important aspects of your company, and it can form the first impression that many visitors have of your brand. Therefore, it is important that your site meets the standards that are accepted today. Here are some of the aspects you should look at when attempting to improve your website.
Adding video content to your site can be a fantastic move that can improve visitor dwell time while also producing interesting material that you can use elsewhere. Videos are dynamic and they catch your eye in a way that other types of content do not. Many visitors can be influenced to sit and study videos whereas they could move away from a block of text that relays the same information.
By using video content, you get to hand over your expertise in an interesting and easy-to-digest format. This could improve dwell time, meaning people are spending longer at your site overall. This can be a key part of improving your search engine optimisation, meaning that your site will be easier to find overall through search engines such as Google.
It is incredibly important that you have mobile optimisation in place on your site. The vast majority of searches nowadays are made through searches on smartphones, and nothing can make a visitor click away faster than a site that is not built to be friendly to mobile users.
Just take a look at how a user friendly site like Duelz Casino for example has been optimised to be convenient, concise and super efficient for visitors accessing the site with a mobile device. The sidebar and large buttons are clear indicators that this site has been properly mobile optimised. This is a key factor that cannot be neglected – you risk losing out on a large percentage of your potential customers if you are not prepared to accommodate them.
Even if your business exists purely online and does not have a physical location that customers can visit (though you might have an office you run the business from) you should still make sure that you focus on your local SEO. Simple tasks like filling out the Google My Business information and using targeted keywords for your local area will be a great start.
Local SEO can give you a high conversion rate and can help you stand out against some of your other competitors. Many consumers look to local solutions and searches when they want to find something out. Though you might serve customers all across the world, you need to make sure that you are paying attention to your local ones too.
Your business’s website is an important tool and you need to make sure that it is the best that it can be. The three points above are great places to start if you wish to make an improvement that could better both your website and your business as a whole. Take a look at some of the areas that you could improve and start to make changes now.