Did you know that out of the 800 million users on the photo-sharing platform Instagram, 80 percent follow a company or brand account? Your customers will most likely check your IG feed before visiting your fitness center or for that matter, your website. Therefore, it is no wonder that brands are switching to Instagram for success in social media marketing.
According to an article published in BBC Good Food, you can follow a couple of food and fitness Instagram profiles for inspiration and ideas. For instance, Debbie, who is a registered dietician, writes about mouthwatering recipes on her health and fitness blog, focusing on seasonal vegetarian food, which accounts for 80 percent healthy food and 20 percent sheer indulgence.
Then, you might be wondering what content types resonate with your targeted audience or followers on Instagram. The resounding answer is video content winning without a doubt! Here are the best tips to boost your fitness brand using Instagram videos:
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Inspire your followers with motivational quotes
These days, customers like to check out a fitness brand’s social media accounts before making any detailed inquires about their products or services. To be candid, your digital presence is many a time the sole touchpoint you would have with a prospective client. Therefore, if you share optimistic and uplifting content consistently, it helps your fitness business improve online visibility and trustworthiness. Your goal is to make your followers feel thrilled about your fitness products or services through inspirational video content.
You can share motivational quotes, of course, something relevant to fitness in a short Instagram video clip.
Build trust with customer testimonial videos
When it comes to Instagram, users will try to learn more about your brand and figure out whether your services are the perfect fit for their fitness requirements. Therefore, when your potential customers hear what your existing customers like about your business, it helps to build reliability without sounding exaggeratedly promotional in the videos. Make sure you record genuine video testimonials of your existing clients and not fake ones. Modern-day customers are well-informed and can figure out what is real and what’s not.
Based on a recent survey, 90 percent of customers cite that positive reviews affect buying decisions. Therefore, try to share a rave customer review or emphasize on a loyal customer to build credibility when it comes to your prospective clients. With genuine reviews, your video posts will likely buy Instagram comments.
In case, you do not much time to shoot a professional video, you can create appealing video content fast making the most of stock images and online customer reviews of your fitness products or services. However, we recommend that you share short video clips of real customers appreciating your services. There is no need to buy photography equipment or a high-end camera. You can shoot stunning testimonial videos and post them on Instagram using your smartphone camera.
Build customer engagement with weekly Instagram content
It’s not always necessary that your Instagram videos highlight your fitness center membership or subscription. The image-sharing social app is to display your exclusive fitness products, services, and expertise. Create stunning content on Instagram by having your fitness expert record a few videos on his phone. All you need to do is drag and drop the elements into some video-creator tool, include your brand logo and text, and that is it. It is as simple as that. Share such video content every week that piques follower interest and integrate the relevant hashtags to reach out to a broader, engaged Instagram audience.
You can create weekly videos highlighting fitness diets or workout methods. Post the content using related hashtags such as #Mondayfitnesstips, #Getinshape, and more. Make sure you share new fitness content every week and make the most out of Instagram Stories for creating videos for more customer engagement.
Be personal when it comes to Instagram Stories
Since Instagram is a visual platform, stunning and curated images or videos succeed. However, as far as Instagram Stories are concerned, you can share DIY content that outsmarts curated content. Make the most out of behind-the-scenes shots using Instagram Stories to give your audience a sneak peek at fitness equipment, classes, workout methods, and the overall facility.
You can have a fitness instructor do Instagram Stories every week, where he or she can walk your followers through their fitness style and approach. The fitness experts can share simple tips about how to stay in shape with a healthy diet and exercise. You know that fitness is a personal matter. Therefore, letting your audience have a feel of your fitness brand is the best way to connect with them and build engagement. This way, you can let your customers saunter into fitness center and store.
Conclusion
Fitness brands have special advantages on Instagram provided they share awesome video content. Keep these tips in mind to increase your follower count, engage existing clientele, and gain potential customers.
