Musicians, politicians, business executives, actors, and other celebrities always look exceptionally sharp, immaculate, well-dressed, and truly fashionable. However, most of them do not reveal a secret. Their wardrobe is generally compiled by a qualified and experienced professional fashion stylist. In this context, you must know that a fashion stylist is instrumental in making people look attractive.
A personal stylist helps to portray you as a sharp, well-groomed, up-to-date, and fashionable personality. He or she will help you in projecting the right image for every situation or help in jazzing up your style quotient by several notches. A personal stylist will be helping you in creating a fashionable and well-groomed image that you wish to present to everyone. He provides much more than just style advice.
According to the Readers Digest, before rushing out to purchase new fashion essentials for adding to your unique weekend look, or date-night ensembles, or work wardrobe, everyone wishes to get valuable style advice from professional personal stylists on getting the perfect look. Their recommendations may help you get admiration and compliments like never before.
Instagram is the right platform for fashion designers, personal stylists, fashion apparel brands, fashion jewelry businesses, and everything related to the world of fashion. Instagram has the perfect visual aspects and several features for supporting fashion brands. However, since millions of fashion professionals are flocking to Instagram, often a fashion designer, fashion consultant, or a personal stylist could feel dejected as it could be extremely challenging to grab audience attention and stand out from the rest. Moreover, often personal stylists commit a few mistakes that need to be rectified or nipped in the bud, so that they can gain a competitive edge. It is time to explore some mistakes that personal stylists must avoid to keep their clients looking sharp and fashionable.
Mistake: Not Creating a Distinctive Style or Visual Aesthetic to Pop Out & Attract Dream Clients
The issue you encounter in any business is that when you see somebody else is doing well with a post and you wish to do the same. It is a wise idea to understand the reason why you do not achieve the same success. Do not fall into the trap of replicating the same recipe for success on Instagram. It is the first and a big mistake made by personal stylists. We often come across several personal stylists’ Instagram fashion accounts that look the same at a first glance. Instagram is supposed to be treated as your portfolio. It should go beyond simply displaying your daily activities and daily outfits. You should instead focus on highlighting your past client projects, your work, mood boards and focus on enticing your clients with the right visuals so that they could relate to the pictures.
Be more specific with your aesthetic or style if you are looking for ideal customers. If they are looking for bold and vibrant color in the way they dress up, help them see color through your Insta feed. If they are in the habit of traveling frequently, provide travel aspirations via your feed. If they are family-focused, it is your responsibility to provide them with a feel of family life via your feed.
You should use the powerful platform as the place for creating the culture and lifestyle your dream customer wants to have or is already having. In this context, you may know that you could boost your follower count if you buy Instagram followers and likes through a reputed digital marketing company.
Mistake: Not Bothering to Sell a Consistent Message
The underlying secret to Instagram success is understanding your customer or your audience inside out. You should know the hopes, desires, fears, and dreams of your target audience. You should have a sound knowledge of everything that motivates your customer. You should be able to utilize this vital data or information while creating a consistent message that will speak volumes to your aspired client.
The main mistake involved here is usually, personal stylists do not know much about their audience. Moreover, they do not have any idea about what message to convey. It is a mistake if you do not know your specific message? You should identify your message and the purpose of being on Instagram? It implies conveying to the client what all will be happening if he partners with you. Tell him exactly how you will be taking him through his pain points and help to transform him into a fashion idol. Be clear about this and treat it as the core of your message to your clients on Instagram.
Mistake: Not Remembering to Share Exclusive Styling Tips
Do not make the mistake of not sharing valuable styling tips on the platform to entice your clients and prove that you are an authority in the trade. Clients visit your page to gain useful advice that they find relatable and helpful to them. Win a completive edge by standing tall among the rest. Remember that Instagram is your opportunity to demonstrate your credibility and infuse trust. Abstain from creating generic styling tips. Create tips that the fashion-hungry audience needs.
If you are dedicating so much time and effort to Instagram and have realized that Instagram has tremendous potential for personal styling business, it is best to do it right. Avoid the mistakes discussed above. Remember to convince your clients that you can take their style and fashion quotient a few notches higher with your styling tips and sound fashion advice.