SEO or search engine optimization is a perpetually developing practice. The algorithms behind search engines are continuously evolving to deliver a better experience to users, after all. What was once effectively achieved with little more than the density of keyword equations has become so much more, and SEO today works as a component of a more integrated and holistic online advertising campaign.
Brands that used to have their search engine optimization tasks in-house are realizing that the process of creating measurable success is a lot more challenging and complicated than it once was. With engaging content being a necessity in the creation of effective backlinks, the need for influencer marketing, and an understanding of the search engine’s priorities in the ranking, it is crucial to have experts in the team like those from the best Canada SEO companies.
However, securing the services of search engine optimization specialists can be daunting, especially for those who don’t know what to look for. While success can help your website grow inbound organic traffic and allow the business to generate precious leads, failure can have the opposite effect and cause irreversible setbacks for the company. Fortunately, finding the right firm doesn’t have to be a difficult proposition. Here are some questions to ask yourself before you partner with an SEO company.
- Can the company deliver SEO on all fronts?
Contrary to popular belief, there’s more than one facet to search engine optimization. In actuality, there are three. While a holistic approach is the most effective way to achieve the desired results, some companies may offer only a single service. So, before you commit to an SEO agency, make sure that they’re all able to cover all fronts.
- Technical SEO. This area of search engine optimization generally refers to the code, speed, structure, and other technical aspects that may affect search traffic. During the process of the review, the expert must ensure that the relevant search engines can crawl the site’s web pages and prevent 404 errors, among others.
- Off-page SEO. As the name suggests, this approach involves strengthening the brand’s online presence, generating links, enhancing content, and elevating the website’s popularity outside of its pages. For the success of the campaign, the agency will need to find and create opportunities for itself to improve the company’s domain and authority via incoming links from credible sources.
- User experience. Also referred to as on-page SEO, it refers to the analysis and improvement of the brand’s website. The process involves the enhancement of all of the website’s user-facing facets, such as the content, keyword optimization, and navigation.
- How will the company adapt the SEO strategies into your marketing campaign?
Let’s face it – a single SEO strategy won’t fit in all instances. There are no two ways around this. For example, a company looking to attract local consumers can’t use the same strategies as one with a global market in mind. Because of this, the chosen partner needs to have viable ideas on how to approach SEO with your business model and goals.
Industry experience may not necessarily be a requirement. The ability of the agency to competently articulate how the approach will be adapted to the brand’s niche is more important. They must be able to highlight how the strategies will vary.
- Which metrics should the brand use?
While the majority of search engine optimization agencies generally come into meetings with specific objectives, the success of the endeavor will always stem from your metrics. No self-respecting expert will ever guarantee first-page rankings, and the firms that do are likely utilizing black hat SEO techniques. It is for this reason that you must choose professionals who will establish their plans and execute strategies with your goals in mind – and this starts by choosing your metrics and looking for experts like the best Canada SEO companies that will ask you this question instead.
- What is the timeframe?
There’s no denying the fact that search engine optimization takes time. It’s unlikely that you’ll be able to see results overnight. However, that doesn’t mean that an SEO agency can’t give a reasonable timeframe. Generally, you should anticipate the outcome of the company’s efforts within half a year or more on how much work is needed.
If the chosen SEO experts claim to deliver immediate results, be sure to ask why. If the specialists specify technical elements that need a little refinement and clean-up, then it is plausible. If they don’t, then they could potentially be using questionable and outdated methods that may lead to the website being penalized.
- Do they have a mobile strategy?
These days, you’ll be hard-pressed to find an SEO company that doesn’t have a mobile strategy as a part of their campaigns. With its accessibility and widespread use, it’s easy to see why. As such, it is always a good idea to check whether the agency will incorporate mobile optimization for your campaign and check how they plan to conduct an audit of the site. It will go a long way in helping you generate awareness and exposure for the brand.
- How do they keep themselves updated with changes on the search engines?
It is good standard practice for any SEO company to remain updated with search engines. After all, the algorithms behind these search engines are constantly changing and evolving. An agency who fails to keep up will likely be unable to deliver on the results that you want. It is a common question that is overlooked. However, it is a factor that can make all the difference in achieving brand recognition and successfully elevating your online visibility.
- Do their services fit the budget?
Cost is always a factor when it comes to securing any service or product, and search engine optimization is no different. Before you make your choice, always give yourself the opportunity to consider every available option. In this way, you’ll find what you need at a price that won’t break your bank.
Search engine optimization is a highly-specialized and complex field. As search engines continue to develop and update their respective algorithms, the need to keep up with effective strategies and practices in SEO can be more than brands can handle on their own. And by asking yourself the abovementioned questions when selecting from the best Canada SEO companies, you’ll be able to choose the right agency that will best suit your business’s goals and maximize the return on your investment.