If you are auser of any type of social media, then you have undoubtedly already heard of the Chinese owned app TikTok.It is all the rage at the moment. These are reasons to join TikTok as a user or creator:
- TikTok is the most downloaded app in the fourth quarter of 2020
This means there are millions of users worldwide, giving you a large audience base, whether you are using it for entertainment or business.
- Most Users are Consumers, not creators.
Few users are creators, and you can also buy TikTok views to reach a larger portion of those users.
- It Can Be a Source of Inspiration
Even if you don’t create videos for the platform, you can use it to get your creative juices going.
- TikTok Has Many Viral Videos
Many of the Internet memes of today originated on TikTok. The app has an algorithm that makes it easy to go viral for any user.
- Influencers are More Successful on TikTok
According to this article, new TikTok based influencers are able to surpass the level of growth of well established Youtube Channels.
- Ease of Use
It’s relatively simple design and uncomplicated system allows for an extremely user-friendly interface. Elaborate videos with a lot of editing are only as far as a tap of the finger.
- Users are Actively Engaged in Content
Since both the audio and video of the content play an important role, users’ senses are in full attention when scrolling through the app. This makes it easier for marketers to engage with their audience.
- Major Brands are Already On TikTok
As there is a large audience for the marketing on the app, major brands such as Wal-Mart, Family Feud, and even the NBA are already active users of the popular platform.
- The App’s Framework Makes It Easy To Create
From within the app itself, users are able to record videos, edit them, add filters, synchronize audio tracks to videos, among other features. This helps streamline the process of creating a video for TikTok.
- Most TikTok Users Are Below 24
Like it’s predecessors, the main demographic using the app skews towards the younger population. This makes it a great way to build a loyal customer base from them.
- The Algorithm Customizes for User Preferences Seamlessly
Tiktok uses a very advanced algorithm that monitors what users watch in order to better predict what their preferences are. This keeps users watching more videos on the app as their feeds are customized for them.
- Information Density on TikTok is High
Since it is a video only app, there is more room for information to be conveyed in a post, as opposed to other types of media. For example, the audio, text, and video together can eah help to create a clearer message by providing more information, than if a post is only a video without a separate audio track.
- They Have A Unique Payment System
As outlined in the description of the TikTok Creator Fund on their official newsroom website, Tiktok pays those creators with a substantial fan base to post regularly on the platform.
- Big Brands Pay Influencers Big Bucks on TikTok
Owing to its large number of users, and its effective use as a marketing tool – big brands regularly pay influential TikTok users to market their products. Income generated via this route is higher than any other way to make money on TikTok
- It’s Fun
Using the app is very entertaining, for both the creators and consumers of videos. Making a TikTok video is not just easy, it involves having a lot of fun.
- TikTok is Used by the Music Industry To Promote Music
With the decline in revenue of record labels, the music industry needed to get creative. Artists of all different levels, amateur and professional alike, are using the app to promote their music. Often, artists will pay influencers to use their music in a TikTok video in order to gain exposure.
- It is a Great Tool For Activism
It has already been used in the Black Lives Matter movement, repurposing the App’s usefulness in brand awareness to just raising awareness of an issue. This makes it easy to do public relations media from within the app.
In short, it looks like TikTok is still on the rise, and it is not slowing down. Since it’s main users are the younger population, it will age with them, and probably evolve. Also, as the app does not come from Silicon Valley, it can be expected to follow its own trends regardless of what mainstream apps from Silicon Valley tend towards. Vine was a successful model that based its content solely on video, but TikTok took it a step further by integrating audio tracks and advanced AI. Join the app now, and join in on the fun as a creator, or a consumer.