Many people set out with the aim of running a successful e-commerce store, however, only around 10% end up achieving their dream. The reasons behind this are many and varied, but the good news is that expert Shopify agencies are there to fall back on when you’re in need of a little inspiration and guidance.
That said, even expert technical help can’t prevent an online store from hitting the buffers.
The issues we’re talking about are fundamental ones that dictate your chances of success. In this blog, we look at the common mistakes people make that lead to their ultimate downfall and by knowing them in advance, you can perhaps avoid them yourself.
Wrong Niche, Wrong Products
When it comes down to brass tacks, if you want to enjoy commercial success, you need to be offering goods and services that people want. Even if you get one of the many Shopify agencies to create a high-performing, awesome-looking website for you, if the products aren’t right, you won’t sell many. This could be because you’ve chosen the products poorly or opted for a niche with a lack of demand. Watch out for it, as it happens a lot!
A Poor Quality Shopping Experience
Now we look at something Shopify agencies CAN help you with – your store. If you’ve gone to all the trouble of finding the right products and running an effective advertising campaign, you don’t want all that to count for nought because your website doesn’t convert. A low-quality website experience can not only put people off buying from you, but destroy your credibility as a vendor.
Low Levels of Customer Service
Ever been into a shop and received bad customer service? It leaves a bad taste in your mouth doesn’t it? Poor customer treatment is another of the major reasons why some ecommerce stores fail, as good products have to be backed up with good support when advice is needed and things go wrong. If you expect them to come back to you again – a key requirement for any business – you have to treat people like you’d expect to be treated.
A Lack of Theme Optimisation by Shopify Agencies
Another of the reasons why online stores fail is that they’re not converting visitors into sales. Even if your site looks great and has lots of functions, it still might not be set up to encourage purchases and that often requires a professional eye. The Shopify Booster theme is a great place to start if you don’t mind paying a little, but however you go about it, you need to have a layout that naturally creates an impulse to buy your products.
Shopify Agencies Can Help, But It’s Only Part of the Picture
Choosing the right platform and getting professional help with it is only part of the story when it comes to creating a successful online retail outlet. You need the right products, great customer service, a website that converts, the right advertising and much, much more. Let’s face it, if it was super-easy then everyone would be doing it right?
The old adage ‘measure twice cut one’ might be a carpentry term, but it definitely applies here. Researching things fully to ensure demand for what you’re offering is there at the beginning is just one of the ways that you’ll need to leave no stone unturned on your online retail journey.
Have that in your mind along the way and you’re unlikely to let anything important slip past you.