We have seen how 2020 threw an endless series of unpredictable challenges on businesses and people all over the world. Yes, we’re talking about the global pandemic of COVID-19. It has adversely affected businesses, employment, and earnings. The corona crisis has also affected the way you conduct business in the digital landscape. Then, how would you improve your website SEO in 2021? That is because the pandemic is not going away anytime soon. When it is an SEO option now could become a mandatory practice tomorrow.
According to an article published on https://www.searchenginejournal.com, soft 404s, 500 errors, crawl rate, AMP issues, and structured data problems call for checking and fast resolution.
With this aspect in mind, you would like to learn about the biggest trends of SEO in the New Year. These trends will become best practices to take your digital campaigns to the next level. Here are the top five SEO trends you need to watch out for boosting your website visibility in 2021:
- Technical SEO and UI or UX aspects
Most marketers think that the fundamentals of SEO are enough to make your web pages visible on the search engine results pages (SERPs). This way, they end up overlooking the technical factors of their business website.
Again, you need to give your visitors a pleasing browsing experience with the best UI/UX. Therefore, you need to design the website by focusing on the site structure. There are many ways to improve your UI/UX to take your SEO to the next level with help of digital marketing agency Auckland. These include:
Keep an eye on the session duration of your web pages, implying how much time visitors spend on a particular page. If you see that, the results are poor, do a reality check of the website elements and perform A/B testing to figure out whether the page components are working fine or not.
Evaluate your site’s bounce rate periodically and determine why your web pages have high bounce rates. The major reasons are the use of irrelevant keywords (KWs), slow page load speed, or online users are experiencing page errors when visiting your website.
You also need to make your site navigation seamless by eliminating complicated menus and integrating a navigation menu on every page. Make sure there is a clear and descriptive navigation bar. You also need to include a search tool so that visitors can access your website with ease and convenience.
2. Gearing up for the BERT update
BERT update is all about providing your visitors with relevant search results. Therefore, the only way to deal with it is by creating high-quality and meaningful content. Here is how:
Focus on context instead of cramming too many KWs in your website copy. These days, you cannot fool Google by stuffing your web pages and blogs with KWs. Google is smart enough to detect unique and informative content and reward the same. If you still use KW stuffing, your website ranking will suffer, forget about visibility in the SERPs.
Give your audience the answers to their queries. For instance, if a visitor is searching for natural remedies to treat sore throat, the visitor should see those web pages with natural tips for treating a bad throat at home.
BERT also will check your copy for phrases and sentences, signifying your website should include relevant content that answers specific questions of an online visitor.
3. Integrate video content for boosting user engagement
One of the best optimization trends of 2021 is to integrate video content into your website. When it comes to video marketing, it has the potential to make your targeted audience engaged with the web content shown. If you would like to add the best video content, make sure you incorporate a storyline of the circumstances and incidents that you can relate to your targeted audience.
Videos are more engaging than walls of text and display your brand’s merchandise in action to your audience. Then, video content is expensive compared to text and therefore more engrossing with greater returns on investment (ROI). Based on the findings of Wyzowl, 83 percent of companies perceive that video ensures greater ROI.
Data shows that web videos were 228.8 million in the US solely, but this figure is estimated to touch 248.9 million by the year 2022.
Create engaging and versatile content through video marketing that helps you explain your products or services in a better way. It will help your customers understand how to use a particular product or service. Your audience loves videos because complex information looks simpler and easy to understand. This way, you save your customers’ time, as they do not need to read long-form content.
4. Voice search to become dominant
With the advent of chatbots and artificial intelligence or AI, voice is to become more dominant in 2021. It is the latest when it comes to SEO trends. If you take examples such as Google Nest, Amazon Alexa, Cortana, and Siri; the user experience has improved with these communicable devices.
With the increased use of smartphones, voice search has witnessed an enormous growth of late, and the trend will surge in the coming year. Based on the findings of global voice searches, the 1st quarter of 2019 witnessed that 42 percent of the internet population did voice search through any mobile device.
5. The use of rich content for a snippet
If you would like to view your content in the top spot of Google search results, keep an eye on content relevancy, especially the heading. It should match with the SEO title and content. Staying updated with the current Google updates, setting up structure date with apt standards, using relevant KWs, writing a perfect Meta description, adhering to Google guidelines, and integrating your brand in the SEO title are some of the things to ensure rich content for a snippet.
You also need to adhere to the structured markup and the quality parameters that Google or other search engines expect from websites.
Follow these trends and implement them for your website SEO in 2021. If you do the right things, adhering to Google guidelines, and using appropriate optimization techniques, your website will rank high in the SERPs.