The international popularity of online casino platforms is such that the choice of available services is mind-boggling. A combination of start-up brands and established names are eager to win your custom and sometimes it’s hard to know where to start.
Fortunately, help is at hand. This article will look at three of the leading online bookmakers marketing their services at Canadian players, comparing the range of games available, the welcome bonuses and the level of customer service.
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International expansion
For a long time, online casinos were typically marketed at European audiences, with North American players often having to wait to sample the latest games and technology. But major strides forward have been taken in recent years.
Today, online gambling’s reach is truly global and many operators, including those on our list, employ strategies localized to players in a particular country. The following bookmakers are all understandably eager to snap up the biggest possible market share in Canada.
William Hill
One of the most recognized names in betting, online or offline, William Hill was established in 1964 and has therefore had much longer than its competitors to establish its reputation, which studies show counts for a lot in marketing. The brand has also succeeded in adapting its operations for an online audience and its web platform is highly rated.
William Hill scores highly in categories including bonuses, coverage of sports and customer service, while its commitment to responsible gaming also shines through. The site presently offers a generous welcome bonus to Canadian players of up to $250 in free bets.
bet365
bet365 is one of many brands that established operations to capitalize on the online gambling boom and, unlike William Hill and other more longer-established brands, does not operate offline betting facilities.
But despite its shorter history, bet365 is highly-regarded as one of the major brands in the industry. Headquartered in the UK, the operator scores highly in reviews in areas such as coverage of games, customer service and responsible gaming.
Betway
Betway is another brand that popped up following the advent of online gambling and, like bet365, it has made major inroads into the marketplace over the course of its short history. The brand scores highly across the board with review websites and is often rated as the best bookmaker by aggregators online.
The site is eager to engage with Canadian players and is presently offering a 100% welcome deposit bonus of up to $300 in free bets. With offers so generous, it’s easy to see why Betway is already a hit with players across North America.
In such a competitive marketplace, operators must go the extra mile to woo new customers and retain existing players, and though the range of online bookmakers available stretches far beyond on the list, the three explored here are consistently ranked as top performers by reviewers.
With such a great array of welcome offers available to Canadian players, and higher standards being set across the industry, there’s perhaps never been a better time to engage with online casino gaming.
