The year 2020 will be remembered for the impact COVID-19 -19 had on people globally. Normal life has been disrupted and nearly all the people were confined indoors throughout the year. Lifestyle has gone under a major change. work from home is the new norm, people are not traveling anymore, expenditures on social outings reduced considerably and social distancing has caused people to stay aloof and indoors.
With people spending more time to themselves apart, personal habits have also changed in a variety of ways. The solitude and extra time in hand have forced people to look for a new source of entertainment on social media platforms. People who were listening to music in their cars while commuting to work changed to listening to them on computers and smartphones at home. Apart from music, playlists with themes related to health and wellness, cooking, and housework were more in demand as people changed their routine and lifestyle. These activities replaced the usual party themes which came to a virtual standstill.
New interests
Many new trends streamed in 2020 on Spotify as people embraced the new world. Spotify played a big role in bringing about entertainment, education, inspiration, and relief to people of all age groups. People who generally buy Spotify streams in the music genre only were looking for a meditation podcast!
Music artists reinvented their performance accordingly. With a live performance coming to a standstill due to lockdown, artists staged virtual programs online. This option was a massive success as listeners after the live performance went and streamed the same artists leading to a spike in the performance. There was also a change in the listener’s preference. One saw more of instrumental music, sober being played compared to the high energy dancing tracks. People were looking for that calm inspiration as they were already terrified of the COVID-19 threat.
Parental Relief
Parents also were concerned about their children’s safety and entertainment. Spotify was one such medium that kept the kids entertained while the parents went about their work. Also, the music was not a distraction as almost all schools and colleges were shut and students did not know how to pass their time. There was an increase in kids and family and news podcasts along with the music.
Engaging time for artists
Social distancing led to virtual collaboration between artists. Playlists were shared on Spotify and other social media platforms. Virtual Jam session’s popularity increased manifold. Many artists reported an increase in followers from the collaborative playlists and expert digital marketing help from experts like https://spotifystorm.com/.
Diversified content Menu
Podcasts and playlists catered to people of all age groups and played a positive role in keeping them fit and healthy. Apart from the music playlists, people searched for “wellness” and “cooking recipes “titles or descriptions during the lockdown period. As the normal activity was disrupted, people wanted to keep new ways to keep themselves fit and with many husbands sharing the household chores with their spouses, new cooking recipes were in great demand.
This year Spotify truly diversified itself from just a music platform to an all-round content provider. The year 2020 has been truly tough and while everybody was trying to cope in their own ways, Spotify played an inspiring role and brought relief to millions of pf people to tackle COVID-19 positively.
