As the second biggest web search engine on the planet, YouTube is a broadly utilized channel to advance, engage, and teach audiances. YouTube has approximately 22 billion month-to-month visits and the normal meeting span is just shy of 40 minutes.
Individuals like YouTube. A great deal.
However, like all things on the internet getting more YouTube views has been a pursuit that people have started to throw money at–sometimes through shady enterprises–to promote their content. People are buying YouTube views in hopes of either fooling YouTube’s algorithms or convincing people that so many others have watched their video so they should too.
Get Views from YouTube’s Organic Search Results
Like Google’s search results algorithms, YouTube has its own algorithms used to showcase the best and most relevant videos to users.
Imagine if a blind person had the task of categorizing content by which content was best.
- Use Descriptive and Keyword Rich Titles
This is where your keyword research will come into play. A descriptive and interesting title will do two things: provide keywords for the algorithm to sort for relevancy purposes and attract users and inform them about what the video is about. To conduct keyword research, you can use typical SEO methods like using keyword planner or other keyword research tools.
- Have Quality and Keyword Rich Descriptions
The video description is where you can better inform the search engines and users just what exactly your video is about. This will help increase the click-through-rate and thus the views, as users will know what to expect in your video.
YouTube video tags further help distinguish what your video content about and helps the algorithm understand what users will view when they see your video. These, along with your description and title, should reflect the core of what your video is about. Think short-tail SEO again.
Increase Views With Your Video Content
The content in your video is the most important factor in deciding just how many views it will get. Good content will result in better behavioral analytics that YouTube’s algorithm will recognize and reward your video with better organic search positioning.
- Provide Content that Educates or Entertains or Both
Your video content should provide value to the viewer; whether it’s teaching them how to do or understand something, or simply keeping them engaged and entertained. When users find your content valuable, they’ll return for more and increase the views on your other future video content.
- Piggyback off of Viral Trends
Create video content that piggybacks off of already existing viral trends. There’s already a built in market desire to view content within the context of a viral phenomenon, so you should tap into it.
Generating Views From the YouTube Platform
YouTube’s bottom line is to keep users on the platform. They rake in a huge amount of cash from advertising and the more users watch videos, the more they’ll increase profits. Thus, there are numerous ways you can be active on the platform to increase your subscribers and video views.
- Create Video Content that Imitates Your Industry’s Best
Picasso once said “good artists borrow, great artists steal.” While I would never advocate for plagiarism of any kind, Picasso’s point rings very true in regard to popular YouTube videos. A potential goldmine for boosting your views comes from the Suggested Videos section that appears on the sidebar and in a grid after a video has been completed.
- Create End Screens
End screens serve the unique function of doing a little bit of everything at the end of your video. It’s a chance to provide users who enjoyed your content with all the relevant information regarding your channel, other playlists, recommended videos, and your verified website.
- Create Playlists
Create playlists for your content so viewers can watch it consecutively. After the first video ends, your other videos will automatically play, which will get more views for each played video without them having to navigate off the player.
You can embed playlists, post them in your channel, or have users share them to increase the total views for each playlist.
Remember to Be Patient
Getting a lot of views on YouTube takes time. The platform has its own checks and balances to ensure that quality video content is reaching its users always and often. Try building an active subscriber base, and they will make up the lion’s share of your views.