Over the past decades, SMS marketing has made quite an impressive impact on our lives, to an extent that we cannot imagine what life would have been without it. As per recent statistics, there are about five billion people in the entire world who use mobile phones and have access to SMS technology. During the initial days, there were no such proper strategies or fixed regulations regarding the entire setup. However, with time dedicated SMS marketing software started to be used to get the entire work done in a hassle-free manner.
An SMS marketing software helps the organisations in reaching out to potential leads via SMS, enhancing the overall visibility of their brand. It also inculcates rich communication with customers, even if they do not have access to the web. With the software, you can target specific customers and send links of newly launched products, forward coupon codes, generate survey SMS and more in bulk with just a single click. Moreover, sales teams also get to activate two way SMS communication with individual prospects.
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Ways of using SMS marketing software in 2021
In modern times there are a wide variety of SMS marketing software available in the market, namely Wasender, Digimiles, MOBtexting, MSG91, ClickSend, SimpleTexting and more. While they provide the best solution to a particular business, but there are certain strategies which will make the entire setup a lot more functional and efficient. Go ahead and get reading about the different ways by which you can use SMS marketing software in 2021.
1. Real-time Customer Support Tool
With the rise of digitalization and automation, modern consumers prefer to reach out to a customer care executive over texts rather than making calls and wait for their turn. Using an SMS marketing software to offer customer support will help your brand in automating the answers to frequently asked questions. Thus reducing similar inbound calls to the customer support team.
2. Send in Promotional Offers and Coupons
As SMS’s have higher opening rates compared to emails, most of the consumers prefer to receive offers and coupons from their desired brand via text. Sending in personalized coupons also increases the sense of belonging among the customers, enhancing the B2C relationship. Moreover, sending in coupons using SMS marketing software makes it more concise and increases the value of a particular offer due to limited space and usage of content-specific words.
3. Feedback Generating Channel
Study proves that SMS have higher response rates when compared to emails. Using an SMS marketing software as your feedback channel will help you to get an immediate response against a particular service, facilitating faster decision making. The software also offers AI-based SMS bots to automate the entire process, reducing the necessities of human intervention in real-time.
4. Campaign Management Tool
Planning up SMS-based campaigns facilitates a wider reach among the customers, ensuring higher turn out rate among them. As most of the SMS marketing software supports multiple languages, it becomes easy for you to forward your brand’s ideas and thinking to the native consumers who are not available on other mediums.
5. Time Sensitive Alerts
SMS’s are the best medium for sending time sensitive informations, as they have higher opening rates the audiences will act right away. SMS marketing software can be used to send in branded texts, containing offer codes available for a limited time period. Also, brands can attach links of a particular product and facilitate more views on their domain.
6. OTP Generation Medium
With the rise of fraudulent activities in modern times, two-factor authentication via SMS plays an important part within the entire login process. SMS marketing software can be used by your brand to send in OTP to specific customers ensuring that their accounts and personal information are stored in a completely safe and secured manner.
7. Appointment and Reminder Setting Channel
Clients can book in their appointments with your organisation via SMS, reducing the hassles of telephonic booking and manual date scheduling. Moreover, you as an organisation can use the same medium to send in personalised reminders to them, facilitating easy communication and on-time check-in.
Considering the above facts and the stats related to the success rates of SMS marketing software it is quite obvious that the entire concept is pretty beneficial in the long run. Moreover, SMS marketing strategies are far more personal and can reach out to a wide amount of audience who are not available otherwise. Here’s hoping that these points were beneficial for you and you will follow the same rules in 2021 to get the most out of the SMS marketing software that you already use.