Reviews in today’s modern world are very important. They are one of the key factors in a consumer’s decision. That is why having good reviews (preferably 5 stars) is very important.
But what do you do when you do not have any reviews yet? Well, here are 5 tricky ways to get more Google 5-star reviews. There are many ways to get positive reviews on Google that are sustainable and build consumer trust.
Before we start on how to get 5 stars google reviews, here are some data on how important reviews are.
Are Reviews Important?
The short answer to that question is a very big yes! Good reviews give your business authenticity. Reviews are extremely important, especially now. Ask yourself this, when was the last time you bought something without looking into the reviews?
Consumer studies have shown that reviews have a great impact on purchase decisions. The wide availability of information has shifted the business scene a lot. Customers are now savvier with their purchase decisions. Reviews play a big part in that. Here are some short findings on reviews:
- Just 5 reviews increase product sales – Just having around 5 reviews can dramatically increase the likelihood of a purchase. 270% increase compared to products with 0 reviews to be exact.
- 91% say positive reviews make them more likely to purchase – During a survey, 95% of people said positive reviews make them more likely to buy the product.
- 80% of sales involve word of mouth – The world is very connected now. So, it is no surprise than 80% of sales involves word of mouth during the sales process. Reviews are probably one of the most important forms of word of mouth.
5 Tricky Ways to Get More Google 5 Star Reviews
Here is the good news, there are great ways to get more reviews for your business or service. Before you go one implementing these effective ways to get more reviews, get a Google My Business profile.
With a Google My Business profile, you can manage your business of search and maps. It also lets you reply to reviews as well.
These reviews will help drive up traffic and increase sales. Keep on reading to know 5 tricky ways to get more Google 5-star reviews.
- Offer a Great Product
This is pretty obvious. When you offer a great product to begin with, people are more inclined to leave reviews. If they are really happy with the service, often times than not, those will be 5-star ones.
These also work for you in multiple ways. Not only offering a great product or service get you more reviews, but it also creates long term customer trust. At the end of the day, customer trust is the goal.
- Ask for Reviews
Simply asking for a review can do wonders. Make the review process easy and seamless. Then, after you’ve provided customers a service, simply ask them for a review. It is easy, does not take extra effort and is effective.
Make sure to train all departments on the process. Specially departments that deal with customers first hand. Respond to the reviews you get as well. Responding to the reviews creates engagement and puts your brand in a good light.
These Google My Business reviews can be a great way to get authentic traffic and recurring customers.
- Mailing Lists
If you are collecting emails from your customers (and you should), it can be a great way to request for reviews. You can include a link where customers can leave a review during a promotional mail.
Even if you are doing newsletters, you can include a call-to-action to leave a review.
- Utilize Multiple Channels
Making use of multiple channel strategy. Make use of Facebook, Yelp or even Instagram or even in the store. Remind customers to leave a review at every touchpoint. This way you do not limit customers being exposed to the option of reviews only in one place.
- Hire a Review Provider
A great way to get more 5-star reviews of Google is to use review provider services. Organizations like reviewwriters.com provide professional and well-written reviews that can help your business garner more sales.
These strategies are effective and also very easy to implement as well.
Getting good Google reviews is not as difficult as you might think. The more reviews you have the more it will legitimize your business and build customer trust. That is why having a strategy to get 5-star reviews is so crucial. These 5 tricky ways to get more Google 5-star reviews are proven ways to get more reviews on Google.