Pokemon Go is no longer the same worldwide phenomenon as when it was launched last summer, but the application is still making the owner company make a lot of money.
According to sources, Pokemon Go managed to reach a total of 1.2 billion dollars in revenues and 752 million downloads. In 2016, the application had earned a figure of 950 million dollars and this year is no different; this indicates that although the game is no longer as mainstream as during the launch period, it still has a lot of fans.
Pokemon Go Statistics
Probably, the secret of this success lies in the continuous development by Niantic that by reworking the functionality of the gym, has helped keep users engaged within the application. In addition, on the occasion of special moments such as Halloween or Valentine’s Day, Niantic has offered special promotions during which special Pokemon have appeared to the delight of the many players.
In addition, Apptopia reported that Pokemon Go had around 60 million monthly players in June, with 20% of the players opening the game at least once a day. Even if the number is decreasing compared to last year’s 100 million monthly users, it is still a huge figure.
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Currently, 57.4% of players are male, while 38% are millennials (19 to 34 years old).
However, Pokemon Go still attracts many younger players: 32.5% of its users are aged 18 and over.