If you want to know the upcoming digital marketing trend for 2020. You must read this article.
Well, Its been years marketing has changed digitally, from 2020 we have already entered into a new decade of digitalization. This digitalization era has become so vital for us to look ahead into the future and start adopting new trends of digital marketing.
Read on to discover Upcoming Digital Trends For 2020 which will grow your business exponentially and will help you to reach globally.
- WhatsApp Business API
WhatsApp for business and WhatsApp chatbots is going to be the biggest game-changer. Making transactions through Whatsapp business API is more secure and reliable which allows businesses to make a reach to their customers even if they are offline. This creates superior brand connections and one-to-one communication with their customers. WhatsApp Business API provides facilities to put specifics like e-mail and phone contact, shop/store address, website URLs, social links, opening, and closing timings and offers. A business profile develops a brand image and injects brand-personality. WhatsApp story adds also going to be big bang upcoming digital trends for 2020.
According to the reports in the US, a podcast is one of the topmost sources where people consume content.Here, competition is pretty less and voice page search through voice space devices is becoming more popular. An application like Spotify, Google/Apple Podcasts, Stitcher, Overcast, and Castbox have invested a huge amount in podcasts market to meet the increasing demand for the podcast in 2020. Various social platforms like Facebook, Twitter,LinkedIn have already joined the fray by launching their own podcasts. To begin with, upcoming digital trends for 2020 podcasts hosts and content creators must step up to produce content that keeps people hooked. The Blueprints is also a great digital marketing portal.
- Video Marketing
Video marketing catches the attention of marketers, in 2020 all big things are going to happen in video content. First thing first-video boosts the rate of conversion, video built trust and credibility, encourages social share, mobile-friendly, the video gives a higher rate of conversion. Google prioritizes video content while optimizing the search engine. It makes easy for customers to digest and understand the content easily. The human brain also processes visuals more quickly than texts. Many applications like kinemaster,filmaroGo,DU Recorder,Imovie,Quik are available to create videos and boost up business.
- Influencer Marketing
Entire world speaking influencer marketing is going to be the next big thing. Influence marketing is one of the fastest-growing marketing trends in a very short time. Soon influencer marketing is going to be one of the most demanding digital trends for 2020. It helps to improve brand awareness, builds trust and shows authority. Influencers on social media are the modern days’ word of mouth, one can easily reach not only the audience but the audience’s network as well. Influence marketing derives the purchasing decisions of customers by proving them access to the product before launching in the market.
- Augmented Reality
Augmented reality is the next luxurious upcoming digital trends for 2020, emerging yourself into a totally different world is the whole concept of this technology. The use of computer technology to create a simulated environment in which we become a part and can live that experience. The camera detects a target image and can figure out how close or far and at what angle the target image is from the camera using sensors. Researches have shown augmented Reality increase the value of products and provides a richer experience to the user.
If you want to see the progression and drastically rise in your business with a short span of time these trends will be very helpful in 2020. Once you master these techniques you will no longer depend on others, you can learn these techniques and become master. So, aim for greatness.
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Written by Rajiv. He is writing content about CRO for Deepak Shukla. You’ll find me playing with my dog Gizmo in between copious cups of coffee and even the odd donut or three 😛Written by Harry Patté-Dobbs, a content writer and PR newbie at Pearl Lemon Leads! He’s written for blogs, news, and media outlets and loves films, food, and wellness. You can usually find him either reading or writing.