Do you want to work hard or do you want to work smart? Of course, you want to work smart and you know what – On-page SEO is out there. There are only a few tactics that’ll make up the majority of your results. That’s right. Yes, you can do a ton of things and yet it will all help with your Google rankings but there are just a few that will skyrocket your organic traffic.
Hello everyone, Today I’m going to share with you 3 on-page SEO hacks that will boost your website rankings. So for those of you who don’t know what on-page SEO is – These are the changes that you make on your website with coding to get higher rankings on Google. See, Google is a computer and when crawling your website it reads code – 0s and 1s. You’ve seen the Matrix. It’s kind of like that. They’re crawling to figure out what your website is all about. And yes, you can end up making tons of changes and all will help with your rankings. But today I’m going to share with you top 3 hacks that will help your website skyrocket its on-page SEO and organic traffic.
Google Search console
So the first one is Google Search Console and it’s a free tool that Google gives you. The reason I keep talking about it is that enough of you are not using it. Why would you use a tool that Google gives you and tells you how you can boost your rankings?
So you sign up for Google Search Console and after you’ve added your website, they give you step-by-step instructions. Once it collects data which may take a few days… You click on Search Analytics and you’ll see what pages are getting rankings. How many clicks how or many impressions they have. The impressions are how many people are doing a Google search and you’re listing is on that page. For example, let’s say you Google the word ‘dog’ and you click on the #1 listing, the second listing still gets an impression because you still see it even if you didn’t click on it. It just means you saw all the listings on page 1. We didn’t get that impression count for page 2 because you only clicked on the listing on page one. So you want to look at the ones that have high impressions but low click-rate. That means people are seeing your listing but they’re not clicking on it, so you need to adjust your title and descriptions tags. The title tag is when you do a Google search and you see a title which is usually in blue or purple if you previously visited it. And then the description underneath and what ends up happening is if you make them more appealing, what’s going to happen? More people are going to click on it.
So take your title and plain adjectives words that make people want to act now such as 10 Effortless Ways to Double Your Search Engine Traffic. You see how that’s more exciting than 10 Ways to Double Your Search Engine Traffic. You’re like… Whoa, I want the first one because it means that’s going to be way easier for me to double my search traffic. And the same goes with your better description but putting an appealing sentence that includes the keyword is much more likely to get clicks. It’s all about stopping keywords everywhere. You got to make sure it’s readable for humans. You can adjust your title and your description using the Yoast SEO plugin or from your HTML code by adding the appropriate tags.
Now once you do that, you want to keep it. And after 30 days, you want to see if your click rates went up or down. If you click rates went up overall it would be like – These guys are getting a lot of impressions and a lot of clicks. Now that means people love it and Google’s going to be like: This listing is more relevant than the one above it. Let’s switch him out. That’s how you can keep increasing your ranking slowly, slowly. It’s a grind. It’s not the heart of a change but it’s a grind in which it takes a long time before the rankings increase from it. But it’s one of the best ways to grow your traffic. And the good part about Google Search Console is it shows you all of the keywords that you’re getting impressions for and you can add in the ones that are high impressions count and ignore the ones that are lower impressions count.
The second tip I have for you is to make sure your website is super-fast. I’m not talking about just making sure that your code is really clean and that way your website looks best. I’m also talking about your server and using a Content Delivery Network (CDN). For example, if your server is slow, doesn’t matter how clean-coded your website is, it’s not going to load pass. Don’t get that cheap five dollar hosting solution. Pay for something decent. I’m on WP engine and it’s expensive but my site loads fast because the other thing you want to do as I mentioned is a Content Delivery Network. That way when someone in India is coming to see your website, they’re getting your website pulled from a server in India. It’ll load much faster for them versus them being like Oh we’ve got to wait for the Internet signal to pick it all the way up from that server, let’s say North America. You want to make sure that your server is close to them and know you don’t have to buy servers all around the world. Instead, you want to use a Content Delivery Network like Akamai that’ll ensure your website loads super-fast.
And lastly, of when it comes to speeding up your website make sure using Google’s AMP framework. So if someone’s on a mobile device, it’ll make sure that your website looks super-fast. I don’t care if someone has a 4G or LTE phone. You know what? -Sometimes you’re in an area that has shitty reception so having an AMP-compatible website ensures super-fast load. And I’ve heard a lot of people say if you have AMP-compatible site, your traffic skyrockets. I found that it usually doesn’t in regions like North America, Canada, Australia or the United Kingdom. But I found my traffic from places like Brazil have gone up tremendously once they implemented an AMP protocol. So by having your website compatible with the AMP Google framework, you’re going to notice that you’ll get more traffic from the raw countries or regions that don’t have as good technology.
Focus on one theme
The last step I have for you is theme-out your website. And here’s what I mean by that. Let’s say your website is on SEO – Stick with just SEO and don’t go from SEO to TV Ads or Radio Ads. By having a website that’s very specific on one theme, you’re going to do way better after Google’s Hummingbird Update. Websites that are super detailed and thorough on one topic are usually much more likely to have more knowledge on that topic and we should rank them way higher. And you know what? That’s what’s happening. So here’s what I mean by theming your website.
Let’s say you’re writing a big guide on SEO. Kind of like MOZ for Beginners Guides. You’re going to have a page that talks about what is SEO. Then you can talk about on-page SEO or link building or you can even talk about brand building and how that impacts SEO. Do you see how I’m talking about different sections of SEO? You don’t have to have that one big page just like their guide. You can separate it into different chapters or subsections or pages that allows you to rank for multiple pages for one term – like companies and like malls are doing. So make sure you’re going after one theme. A lot of people want to go abroad. It’s not about going broad. It’s about being very specific on one topic, dominating it and continue creating more content around it. That doesn’t mean you should just continue to create on-page SEO content. I wouldn’t create 50 articles about on-page SEO. Why? Because that’s going to confuse Google. They’re going to be like which on-page SEO articles should we rank for the keyword ‘on-page SEO’. That said, I would want to make that article more in-depth, put more subsections to explain different components of on-page SEO.
If you follow those tips you’ll do extremely well. If you’re not sure how to theme your site leave a comment below.
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