Based on the findings of SelfStartR, Instagram is the best social website for brands to drive engagement with followers who are keen to purchase their products. When it comes to this photo-sharing platform, 68 percent of the visitors engage with top brands. It means more sales and business opportunities for e-commerce sites. Then, if you are a startup and posting content on Instagram with no followers, fret not. There are many actionable steps to build up your Instagram profile as well as gain followers.
According to an article published on https://www.forbes.com, Instagram is all about visuals and aesthetics. Therefore, you integrate your brand’s image in every post. Here are some proven tips to build your e-commerce brand image via Instagram with zero followings:
- Add links to your online store
You are posting images and videos as well as following relevant Instagram accounts. Then, what more you need to do if you have just created your Instagram business page and have no or poor following? You will need to integrate links to your e-commerce website. The strategy sounds simple but often ignored. You can always post fun photos or videos but you need to link your Instagram content to the e-commerce website.
You need to have a business goal to build a successful e-commerce brand. Many online selling brands integrate a link in their bio by including the hashtag #LinkInBio in their posts.
- Use sponsored photos
Do you want to create a maximum impact on your e-commerce website through Instagram? You want to reach out to a wider audience base and create larger accounts in the industry, thus exposing their customers to your e-commerce business. It will help you gain followers for Instagram and grow your brand’s popularity. Look for some large accounts and influencers in your niche industry. For example, if you sell women’s jewelry and accessories, you can target a couple of fashion bloggers and request them for a product post.
Take note of the competitors you followed and create a list of influencers working with the brands. There are possibilities that the influencers would show their interest to work with you. Therefore, search your competitors’ feeds for sponsored posts that feature influencers.
Next, head for the user profiles and search accounts with a huge fan following and an email address in their individual Instagram pages. If anyone adds an email address on their profile, it implies they are interested in sharing sponsored posts.
- Create your branded hashtag and use the same
The goal of joining Instagram is to advertise about your e-commerce business and products. Then, if your buyers are discussing your brand but you are unaware of the same, what are you supposed to do? It is simple. Look for your brand’s hashtag, i.e., your brand name to discover pre-existing user-generated posts.
Create an official hashtag for your brand to keep track of user-generated photos and content related to your e-commerce brand. Use your brand tagline, business name, or any creative copy. Next, let your prospects know what your tag is, add the same to your bio, and inspire followers to use the hashtag in their posts.
Now that you know about these proven tips, build your e-commerce brand with zero followings. You will benefit and gain followers eventually.