Talking strictly, on the basis of statistics, email marketing is far better and more efficient as compared to social media marketing. However, your prospect client perhaps receives a hundred email per day. 269 billion emails So what can you do to make your email or in this case, email marketing endeavors stand out?
The idea is to keep your email away from the spam folder, or worse deleted folder.
Yes, we will give you a hint on that, but first, let’s start with the basic shall we?
What is Email Marketing?
Email marketing can be understood as a process of using emails to promote your business. Broadly speaking email marketing can be any email sent from the company’s side to a client or a potential client.
Specifically speaking, such emails should be welcoming, friendly and fresh so as to attract the customers to your company, compelling them to revert.
All in all, the primary idea of email marketing is to reach out to those clients and boost any form of engagement among the current clientele base by keeping them aware of any special offers or discounts that you are running or will be running soon.
Why Is It Effective?
Email marketing is one of the most effective marketing tools in the current business scenario for the following reasons:
More people have an email account than social media accounts. It has been predicted, that by the end of 209, there will be roughly 2.9 billion email users in the world.
Email marketing boosts engagement. On average, one out of every 5 marketing email is opened, which has a click-through rate of 3.57 percent. On the other hand, Facebook has a click rate of 0.07 percent.
Email Marketing also helps in the conversion of sales at a rate higher than social media marketing. As found by many surveys, almost 66 percent of the buyers have reported that they have made a purchase due to email marketing. These figures stand in stark contrast to the 20 percent of purchases made by buyers through social media marketing.
Email marketing has a higher ROI compared to other marketing strategies. The median ROI for email marketing stands at 28 percent.
Finally, people tend to check their emails more often as compared to social media accounts. Most people open their emails as soon as they get up and check it right before they sleep, so that gives a lot of windows.
Now that is has been understood why emails are so effective, let’s get onto the tips which will make your email marketing a big success:
Short, Sharp and On Point:
This point is as simple as it gets. No one has a lot of time in their clock to read a yard long email. Thus the idea is to keep it short and sweet covering only the points that need to be covered.
However, if you have to include extra texts just make sure you supply some images to act as breaks between the texts.
It must be borne in mind that most people will be opening the email from their phones, thus do not keep a lot of scrolling place.
Just a few scrolls should be good. Try not to stuff all information in the email, but cover only the necessary points.
Compelling Subject Lines:
It is a very wrong idea to develop a subject line after the email has been written. You must remember that your receiver gets over a hundred emails on a daily basis. It is only a compelling subject line which will stop the email from ending in the trash box like many others.
In addition to this, you must also remember that mobile inboxes cut off a chunk of the subject line which desktop inboxes don’t. One best way to grab the attention of the readers is by adding emojis or some power words in the subject line.
You can also use bright colors to flank your subject line. This too gets a lot of attention.
Perfect Timing:
Your emails need to be timed properly so as to get the maximum number of open rates. But for this, you need to look into your very own data, make an analysis and determine which works the best.
But generally, the best time to send an email is during the work hours, however, the lunch hours should be avoided. ‘
For an e-commerce business, it’s ideal to send a reminder to the customer about an abandoned shopping cart exactly after 1 hour of click away.
Consistency:
While launching an email marketing campaign, its important that you create a schedule and stick to it. This applies both to tone and timing. Its basic psychology, humans like something they are sure about. Thus, chances are, even if they know that they will be getting a newsletter every fortnight maybe, they will still sign it up.
Consistency also reflects well on the business. If your clients know that you stick to a schedule, they will be more interested in doing business with you.
Call To Actions:
Do not leave your email campaigns half-hearted. You need to tell your receivers what exactly do you want them to do. Subscribe? Buy something? Visit your website? Make all these clear by putting the right call to action buttons with your email.
If you want your readers to do much with a lot of messages, then the email might get confusing. It’s important that you ensure that the call to action button is visible and well sized for your receivers to find it. Use
Customized Offering:
Your email campaign is most likely to fail if you use the same template over and over again and that too for all users. Your customers should be made to feel special. You have to make them know that they mean a lot to you.
By using customized templates, you get the chance to stand out from the crowd of other emails.
Hyperlink The Image:
Ultimately, you will want your users to visit your website. So the best way of doing it is by hyperlinking the images. This reduces the need for installing a lot of call to action button. However, before doing this make sure you create an email header image to be used in the campaign are mobile friendly.
You can reduce their size as much as possible without compromising on the quality of the images.
With all these tips handy, making your next email marketing success will not be so hard. Congratulations in advance.
